Principles of strategic management

Principles of strategic management

Principles of strategic management

By Tony Morden

(Edward Elgar)

Now published in its third edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management.

This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There’s a new chapter on the key issue of crisis and business continuity management.

The book retains the strong international flavour of its predecessors and is constructed in sharply focused parts and chapters. The text is then broken down into accessible sections. The presentation is clear and reader-friendly.

Chapter topics include the strategic management concept, concepts and techniques of strategic analysis, corporate appraisal, financial appraisal, sources of competitive or comparative advantage, resource management, capability, value generation and critical success factors.

Copyright Melcrum Publishing May/Jun 2007

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