U.S. university helps sell Indian shawls

India: U.S. university helps sell Indian shawls

Georgetown University of Washington has taken it upon itself to help market shawls produced by poor Indian women. Faculty and students have set up a website (www.k2crafts.com) under a World Bank assisted program called CCT, and expect to ensure that the women’s group which produces the shawls would be able to get as much as US$50-60 apiece. Currently, they often sell it for as little as US$2 apiece in India. Under CCT, regular auctions of shawls are being held, and many of the students are helping sell them in their respective hometowns. Apparently, some 50-60 women have started earning reasonable livelihood because of this in-novative program.

Copyright Osaka Senken Ltd. Feb 2002

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