Fuji Keizai Releases Reports on Japanese Health and Beauty Food Market
Tokyo, Japan, Apr 7, 2006 – (JCN) – Japanese market research Fuji Keizai has published “H/B Foods Marketing Handbook 2006 Vol.3,” a report on the health and beauty food product market in Japan.
The report estimates that the Japanese health and beauty food product market will be 1,790.6 billion yen ($15.1 bil) in 2006, down 3% decrease from 2004. By sector, the diet food product segment will reach 170.6 billion yen ($1.4 bil), a 19% rise from 2004; the segment of products focusing on lifestyle-related disease prevention will fall 17% from 2004 to 234.7 billion yen ($2.0 bil)
Meanwhile, the segment of foods for improving eyesight will see a substantial growth, leaping 97% from 2004 to 30.3 billion yen ($259.0 mil).
As for sales channels, while mail-order sales will continue to grow, reaching 259.9 billion yen ($2.2 bil), sales at convenience stores will decline 14% over a two-year period to 256.9 billion yen ($2.1 bil) in 2006.
The 225-page report (in Japanese) is available at 105,000 yen ($890).
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