To preserve and protect

To preserve and protect

Polyflor is making no secret about its ‘green’ approach to manufacturing but is its new booklet just blatant marketing or an example to us all?

‘What is Polyflor doing for the environment?’ is a booklet from floorcovering supplier Polyflor, which, unsurprisingly, describes what it is doing to care for the environment. Did anyone ask? Probably not, but since they have taken the trouble over it, perhaps it is worth checking out what it is they are so proud of.

This smart little booklet details the steps that Polyflor has taken to ensure that it is as green as possible and the ways in which this benefits not only their customers, but the planet itself, and of course the firm’s image. On that subject, each page has an image of the land and wildlife that surrounds Polyflor’s Whitefield site, near Manchester. With its wildflowers, ducks and fishermen, it is all very Beatrix Potter.

Although clearly a piece of self-promotion, to Polyflor’s credit this booklet is something we should expect to see more of from major manufacturers. Proving their environmental worth is no longer something companies seem to be falling over themselves to do and Polyflor has thrown down the gauntlet with what appears to be an impressive track record of environmental care.

For over 40 years, Polyflor has been recycling “in excess of 97% of all production and waste materials back into the production process.” In the past 10 years it has recycled more than 7,000 tonnes of post-consumer waste PVC, which is reprocessed and added to product formulations in place of ‘virgin’ PVC. The list of environmental achievement goes on.

While none of this is essential information and may be a slightly self-indulgent account of Polyflor’s environmental legacy, the message cannot be faulted. Bombarded as manufacturers are by sustainability targets to cut waste and emissions and to increase recycling, Polyflor has laid bare its own efforts and for that it can only be applauded.

Copyright Wilmington Publishing Ltd. Apr 2003

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