Scarborough for Microvision – National Decision Systems introduces Scarborough data for Microvision geographic consumer targeting system
Scarborough profile data for Microvision, from National Decision Systems, 5375 Mira Sorrento Place, Suite 400, San Diego, CA 92121; telephone (800) 866-6510 or visit www.natdecsys.com.
National Decision Systems (NDS) has announced the availability of Scarborough consumer media/retail usage data for use with Microvision, NDS’s geographic consumer targeting system. The data allow users to focus on the behavior of audiences for regional television and radio stations, newspapers, and shopping centers, according to NDS. The consumer data are drawn from an ongoing survey of 60 U.S. designated market areas by Scarborough Research.
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