Best Practices for Customer Relationship Management

Best Practices for Customer Relationship Management

Zach Nelson

Enterprises today demand to know the kind of return on investment they will receive when they implement strategic business applications. Customer Relationship Management (CRM) is a case in point.

CRM provides highly automated tools, generates and tracks sales leads, manages marketing campaigns and tracks the sales performance of individual products or sales professionals. The highest goal of CRM is making sure the organization is successfully performing what is Job One for every business–keeping customers happy. This eSeminar will discuss what it takes to get the best results from your CRM implementation.

In this seminar we will examine:

Factors to consider when selecting a CRM vendor that is right for your organization.

The benefits of implementing an automated CRM system compared to manual and ad-hoc sales management practices still in place at many organizations

The value of taking a phased approach to CRM implementations by deploying only the modules that are most critical for your operations. This approach keeps costs down and lets an organization deploy additional models as they are needed

Whether to purchase an all-in-one solution from a single vendor or mixing and matching best of breed components from several vendors

Potential savings from working with an Applications Service Provider that provides access to all critical CRM applications over the Web rather than physically installed on sight

Copyright © 2004 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in eSeminars.