B2B Strategies that Put the Customer Back in CRM

B2B Strategies that Put the Customer Back in CRM

Carl Lehmann

Learn how to build on your existing infrastructure. This will enable you to extend the value of back-end applications like CRM and achieve closer collaboration with key business partners and customers.

Companies recognize that internal disciplines like integration, process management and visibility, while important, are just the first steps towards achieving sustainable competitive advantage. The real competitive differentiation lies in how effectively companies can combine these multiple disciplines—and extend them outside their four walls—to create collaborative relationships with their customers, partners, vendors and suppliers.

At the heart of this evolution is an SOA framework for B2B from Sterling Commerce that delivers application integration, security, business process management and business intelligence while removing the complexities and barriers to achieving effective, outside-the-firewall collaboration using legacy integration approaches.

In this eSeminar, you will learn how multi-enterprise collaboration has helped industry leaders across a host of vertical industries—including retail/CPG, financial services, manufacturing and telecommunications:

Create global communities

Increase visibility inside and outside the organization

Gain a competitive advantage through the extension of business processes

Copyright © 2005 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in eSeminars.