EAgency Expands Nice Office’s SFA

eAgency Expands Nice Office’s SFA

Butcher, David R

eAgency Systems, a provider of on-demand CRM solutions for the small to medium-sized office/home market, has announced the sales force automation (SFA) expansion of Nice Office Universal Edition. This newest version of eAgency’s CRM solution is designed to deliver an array of Web and wireless SFA features that enable mobile professionals to achieve greater mobile productivity.

In addition to the existing capabilities of Nice Office, which include over-theair wireless synchronization of sales and customer data as well as e-mail, calendar and contacts, this latest version offers several new features. Users can now receive leads with the rest of their data, including previous activities and sales. Also, the integration of Nice Office Web with the Blackberry Wireless Handheld from Research in Motion (RIM) enables users to automatically record key events directly into the CRM system. With the Nice Office Web and wireless journaling process, organizations can improve the data on activity reporting while eliminating the need to complete weekly activity reports. The new features retain the ability to be used by employee and non-employee groups without the need for corporate infrastructure or third-party intearation. Other new SFA features of Nice Office include the following added capabilities: sales funnel; mail merge; custom contact and sales fields; full contact view; maps; and directions.

The Nice Office product works on the full suite of J2ME Blackberry devices from RIM. Business-specific information is tightly integrated with the existing Blackberry user interface to offer seamless transitioning from contacts and calendar to detailed sales and status information – all encapsulated in an end-to-end encrypted data packet.

www.eagency.com

www.rim.net

Copyright Technology Marketing Corporation Jul 2005

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