Power words
Sweeney, Theresa
Powerful words incite a powerful response. They’re great in marketing materials. The next time you proof a marketing piece, use this checklist to see if you’ve included some of these powerful marketing words.
You
Free
Save
Hot
Now
Yes
New
Secret
Profit
Valuable
How to
Imagine
Guaranteed
Announcing
Current
Crucial
Cutting edge
Low risk
Win
Copyright Credit Union Executives Society Aug 2001
Provided by ProQuest Information and Learning Company. All rights Reserved
