Power words

Sweeney, Theresa

Powerful words incite a powerful response. They’re great in marketing materials. The next time you proof a marketing piece, use this checklist to see if you’ve included some of these powerful marketing words.

You

Free

Save

Hot

Now

Yes

New

Secret

Profit

Valuable

How to

Imagine

Guaranteed

Announcing

Current

Crucial

Cutting edge

Low risk

Win

Copyright Credit Union Executives Society Aug 2001

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