Nissan targets European LCV market – business news – Brief Article – Statistical Data Included
Nissan is embarking on an ambitious strategy to increase its share of the European LCV market from 3% in 2001 to 5% in 2004 by offering its broadest ever range of commercial vehicles in Europe.
Beginning this year, the company will launch three new commercial vehicles over the next two years. By adding to its existing LCV range, Nissan will offer – in certain markets — products in every commercial vehicle segment from the sub 2 tonne to 15 tonne maximum GVW category.
The launch of the Interstar — based on the Renault Master — seen for the first time at the RAI Motor Show in Amsterdam in February 2002, will kick off the new vehicle push. This will be followed from September onwards by a light van called the Primastar, and a new car-derived van currently codenamed X76 in mid-2003.
The new vehicles will add to Nissan’s already impressive LCV line-up, which includes the Pickup, Cabstar and Atleon. In selected markets, other SUV and/or passenger car conversions such as the Terrano van, Patrol van, Micra van, Primera van and Almera van are also on offer. Nissan’s entire range, which (other than the Nissan Pickup) will be European built, will offer Nissan’s European customers an unprecedented choice of vehicles for all types of commercial needs.
The range has been enlarged to increase commercial customer product offerings, increase unit sales and raise profitability. This has been made possible by adapting the new vehicles from the existing or future Renault range, within the framework of the Renault Nissan Alliance. The Interstar and X76 will be built in Renault production facilities, with the Primastar being built both at Nissan’s Barcelona plant and General Motors’ Luton plant.
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