TURN THAT PESKY VENDOR INTO AN ASSET

TURN THAT PESKY VENDOR INTO AN ASSET

You know how they can be. Vendors just don’t, seem to be able to take “no” for an answer. They keep calling, leaving messages, dropping off their brochures, and trying to waste your time. They are probably calling on your competitors and possibly even your clients.

Do you realize what a potential wealth of information and insight they probably have about your business and that of your competitors or the needs of your clients?

So next time you think of ignoring a call from a vendor, consider tapping him or her for the information they might have. You might invite suggestions for new products or services or ask about improvements in how services are delivered.

The key is to make the vendors feel you value their information. Remember the vendor may not know what is useful to you so invest some time in convincing the suppliers you value their knowledge of the marketplace and are ready to listen.

Copyright Commercial Law League of America Nov/Dec 2003

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