Strategic plan, The

strategic plan, The

Why Strategic Planning:

In December 1997 the Board of Governors of the Commercial Law League of America voted to undertake a strategic planning process. The CLLA has made significant changes over the years as a result of future planning conferences. This year, the Board opted for a successful planning process to try to implement a method of continual reexamination.

The purpose of strategic planning is to position CLLA for the future by helping the organization

1. clarify the CLLA Mission

2. identify specific Goals to achieve that Mission

3. establish the structure (including priorities, measurable Objectives, and an implementation strategy) to ensure that those Goals are achieved

4. develop a CLLA planning process – not just a strategic plan document, that can be used on a continuing basis in the future.

The process is being conducted in five phases:

Phase 1 – Stakeholder Input

The purposes of Phase 1 were to (1) lay out the overall process; (2) identify key environmental/market issues; (3) secure input from members, non-members, and others.

These were achieved through

1. Conference call with the Planning Committee orienting them to the process and determining high priority issues.

2. An analysis of key CLLA documents.

3. Conduct of nine focus groups at the April 1998 conference. Issues raised within the focus groups covered primary business issues, strategies to address these issues, and CLLAs role in addressing these issues.

4. Analysis of all input, including data from previous studies conducted by CLLA.

Phase 2 – Identify Mission & Goals

The purposes of Phase 2 were to (1) incorporate the findings from Phase I into the planning process; (2) begin development of a strategic direction for CLLA; (3) develop a draft Mission statement; (4) draft a set of Goals for CLLA; (5) begin the process to assure buyin from various CLLA constituencies.

These were achieved through

a two-day retreat for the Planning Committee to develop CLLA Mission Statement and determine Goals and Objectives. Several draft mission statements, to articulate “what we do and how we do it” were developed in task groups.

an additional meeting in July 1998 to refine the wording of these drafts and develop a process so they drafts can be circulated and reviewed by various stakeholders

the Planning Committee will identify areas for staff to specify measurable outcomes for Objectives for each Goal

!Phase 3 – Stakeholder Validation

The purposes of Phase 3 are to (1) secure reaction to the draft Mission and Goals developed in Phase 2; (2) incorporate the various individual and group interests in the League into a planning process that is genuinely committed to identifying directions that are in the best interest of the whole CLLA.

We plan to achieve this purpose through circulating the draft Mission and draft Goals to seek feedback in a variety of ways (e.g., via the newsletter, broadcast fax) as well as formal reports (e.g., from the Sections).

;Phase 4 – Strategic Plan Completion

The purposes of Phase 4 are to (1) finalize the strategic plan; (2) develop a system of implementation; (3) create the roll-out. These will be achieved through:

1. a two-day retreat of the Planning Committee (January 1999) with two Bostrom Corporation facilitators to discuss input from members, deal with comments and suggestions, set up means of implementation

2. create a report of the finalized plan

3. development of a roll-out strategy presentation at a CLLA meeting

Phase 5 – Follow-up

The purposes of Phase 5 are to (1) review progress; (2) identify future action steps. These will be achieved through

1. meeting with CLLA staff to review progress, analyze various reports of progress

2. meeting with the CLLA Board to discuss various roadblocks to implementation and next action steps

Copyright Commercial Law League of America Sep/Oct 1998

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