Judicial direct mail – Media Mix

Judicial direct mail – Media Mix – Brief Article

Campaign: Greg Guidry, Republican for Judge, Jefferson Parish, Louisiana

Consultant: Greg Buisson, Buisson Creative Strategies

Guidry, a Republican, was elected judge with 58 percent of the vote in a judicial district with a 60 percent Democratic voter registration. This self-mailer was distributed to all voter households in the district as a biographical introduction. The candidate had not run for office before, and voters were unaware of his personal history.

COPYRIGHT 2002 Campaigns & Elections, Inc.

COPYRIGHT 2002 Gale Group