Infinium’s ASP-Model CRM
Infinium’s ASP-Model CRM
For companies desiring to deploy a Web-based CRM solution in a short period of time and avoid the potential difficulties of integration, Infinium Software, Inc. is offering CRM services on an ASP basis. The Infinium CRM solution is an information system designed to support marketing, sales and business relationship management. Infinium CRM includes: a central database containing vital information about clients and prospects; market overview and insight, providing a picture of target groups as well as competitors and suppliers; and integration possibilities, allowing an exchange of customeroriented information and data between the Infinium CRM solution, back-office applications, and the office environment. The CRM system is designed for integration into any ERP package, and to be fully integrated with PDAs. Customer interactions are at the heart of any business and the Infinium CRM database is used for all interactions. Infinium CRM also provides self-service functions allowing the management of all customer-facing activities throughout the customer life cycle.
Central to the Infinium CRM offering is the Infinium Business Intelligence Analytical Server (BIAS), designed to enable executives and decision makers to harvest the meaning hidden in business data directly from their desktops, so they can better understand information and, in turn, make wiser decisions. Using OLAP (online analytical processing) technology, BIAS provides information that is pertinent to the current analysis. BIAS provides multidimensional drilldown capabilities allowing the user to go straight from any rollup or summary view to the lowest level of detail and vice versa. Alternatively, users can go from what is at question to who owns it, using the pivoting feature. BIAS also allows users to instantly select and isolate any period or group of periods using timeline navigation. A user can navigate results across years, quarters or individual time periods with BIAS’s time-domain hierarchy and built-in rollups. Users can also dynamically swap any indicator (measure), or view (dimension) between rows and columns to accomplish complex cross-tab reporting. BIAS also provides advanced visualization capabilities that aid in making business trends, patterns and exceptions intuitively obvious.
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