Direct Capital Corp.

Direct Capital Corp.

SPECIALTY: Equipment financing through commercial leases, traditional commercial loans, and business credit cards

Five years ago, two sets of brothers started Direct Capital Corp. when they saw an opportunity to provide small businesses with equipment capital. In reality, they filled a deeper need for customers the consolidated banking industry had left behind, providing them with tailored products and superior customer service. “There’s capital available on every street comer. (Companies) want to deal with professionals. Our (direct) marketing approach and delivery of service is what’s getting us ahead,” says CEO James Broom, who was only 23 years old when the company was formed. Headquartered in a former Portsmouth button factory, Direct Capital now partners with more than 47,000 customers in virtually every industry worldwide.

They’re well-poised to grow even more. Direct Capital walks the talk by investing in the latest computer technology, and the employee turnover rate is about as low as anyone can ask for. So what’s next? “What really feeds me is chasing the opportunity. The fun part is getting there, and hopefully the journey will just continue,” says Broom.

BEST ADVICE: “It’s a cliche, but you need to be prepared for a rainy day. Don’t get blinded by all the good things that happen. That’s something I think about regularly. I think my father gave that advice to me. He’s on our board of directors.”

Copyright Laurentian Business Publishing Inc. Sep 01, 1998

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