New Balance Player Roster

New Balance Player Roster

Insiders

Jim Davis, Chairman and CEO

Davis bought New Balance for $100,000 in 1972—on the day of the Boston

Marathon. At the time, the company made 30 pairs of running shoes a day. The

former electronics salesman and his wife, Anne, now executive vice president

of administration at New Balance, remain the sole owners of New Balance today.

Davis spends less time running these days, as he tends to his collection of

sports cars.

Jim Tompkins, President and COO

A former product and sales manager, he keeps the troops marching. Tompkins initiated

the creation of weekly Top Account reports as a baton to keep New Balance’s

sales force in step. He even leads a New Balance team annually in the International

Nijmegen Four Days March, the world’s largest walking event.

The 21-year New Balance veteran makes sure enough New Balance shoes are in stock

around the world. In addition to forecasting demand, his team creates statistical

models that determine the distribution of sizes made for each style of shoe.

Mescon can run five kilometers in 26 minutes, 16 seconds.

Elaine Ritchie, Director of Information Services

Ritchie made sure that New Balance’s hardware, software and communications network

was up to the task of handing out forecasting templates to sales reps; taking

filled-out forms back; and rolling them up into useful reports and analyses.

Ritchie manages New Balance’s 40-person information technology staff.

Teresa Holland, Sales Planning Manager

Mescon’s implementer. Holland took a rag-tag set of forecasting reports, from

computer printouts to Excel sheets to handwritten notes, and turned it into

a single template-driven system that sales representatives could live with.

Then she personally made sure they were trained properly, so the system got

adopted. Now she is spearheading the deployment of the new system in Europe

and Africa. To think: she joined New Balance to cut down on professional travel.

Partners

Phillip Sandstrom, CFO and Chief Systems Architect, SRC Software

As the director of consulting services, Sandstrom had an early hand in the New

Balance project—one of SRC’s first to provide sales planning. One of SRC’s

founders, Sandstrom was a management consultant for Arthur Young in the early

1980s, and is an expert in system design.

John Stoll, Consultant, SRC Software

Stoll is the primary consultant working on New Balance’s deployments of SRC

products; helping Holland and her counterparts in finance get up to speed on

new features in the software as they become available. His primary focus: Help

New Balance plan its budget and smooth out spikes in its cash flow.

Stephen Reiff, Chief Technology Officer, SRC Software

Also an SRC founder, Reiff oversaw creation of the software’s current architecture

in 1996. He is chief architect of the Web components of SRC’s planning systems—including

the Web check-out function that cut the pain from New Balance’s data distribution.

Matthew Serra, CEO, Foot Locker Inc.

Serra makes sure the nation’s biggest athletic-shoe retailer and New Balance

are operating in simpatico—unlike Foot Locker’s recent history with Nike.

One telltale sign: Foot Locker was one of the first retailers to share sales

data with New Balance and agree to have shoes sent to stores automatically,

based on what the data said.

Copyright © 2003 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in Baseline.