Do As Liberace Does – Brief Article
Ten thousand dazzling “Liberace” video boxes that capture the exuberance and lavishness of the famed entertainer were produced in partnership with Unifoil Corp. (Passaic, NJ), Crown Roll Leaf (Paterson, NJ), AGI, Inc. (Melrose Park, IL) and Rhino Home Video, a div. of Rhino Entertainment Co. (West Los Angeles, CA). The package consists of five components-a three-pack video box, a pop-up of oversized piano keys with a jaunty Liberace prancing across them, and three VHS video sleeves. Unifoll laminated a multicolored holographic polyester from Crown Roll Leaf onto 18-pt. SBS and varnished it with an acrylic coating to enhance bonding during production. AGI printed and converted the boxes, using a 50-inch Mitsubishi press to print six colors and a UV gloss coating. A 57-inch Bobst was usedfor the diecutting. The complex pop-up, which was Rhino Home Video’s nod to a Christmas card Liberace had sent, was hand-glued.
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