Specimen bag aimed at high end of market – Medi-Plus
Specimen bag aimed at high end of market
Medi-Plus, Chicago, is distributing Securit, a new specimen transport bag, to hospitals, laboratories and other alternate sites throughout the United States, Canada and several foreign countries.
Its 44 reps sell the bag to hundreds of dealers, who stock the product and set the price to the end user.
“We’re appealing to the high end of the market with this bag, which is more expensive than other bags on the market, many of which tend to be like zip-lock sandwich bags,” said Dean Alexander, director of marketing for Medi-Plus. “Due to safety concerns, hospitals are moving to the high end of the market, at least the big ones are.”
The bag is leakproof because of a patented adhesive-to-adhesive, self-sealing closure, he said. The rugged 2 mil polyolefin plastic bag is especially appropriate for hospitals and labs that use pneumatic tubes to transport samples.
A bio-hazard symbol printed prominently in red on each bag helps alert medical personnel to handle the bag with care.
Medi-Plus does not plan to advertise the specimen bag itself but recently launched a print campaign in Hospital Purchasing News and the Journal of Material Management on all its product lines.
The new specimen bag, is targeted at hospital personnel in the following areas: labs, infection control, purchasing, product committees and the operating room. It will be exhibited at shows catering to nurses, central supply and operating-room personnel, and distributors.
Alexander said that Medi-Plus has not had to raise its prices due to the Middle East crisis, even though the cost of its raw materials has nudged up. “It’s a false situation,” he said. “Speculators are bidding up the cost of oil, but there’s no oil shortage. The product and delivery is about the same as before the crisis started.”
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