Sales leads, targeted mailing lists available from TMG’s data program for medical imaging – Technology Marketing Group – Company Business and Marketing

Technology Marketing Group, Inc., (TMG), Des Plaines, Ill., in an effort to reach smaller companies and provide more affordable marketing information, has unbundled its medical imaging databases to provide select data in the form of sales leads and targeted mailing lists. Previously, the information was available only to subscribers of the complete TMG census databases, the cost of which was frequently out of reach of small companies and specialty suppliers. Both the sales leads and mailing lists are based on TMG’s census surveys of major imaging modalities. The surveys were collected by telephone contact with a technologist or administrator in charge of targeted imaging facilities, and are updated every 18-24 months. The company says most data is less than a year old. Sales lead data, based on a company’s buying intent for equipment or consumables, can be purchased as a list or as a complete information profile. Leads can be selected to meet specific criteria such as procedure volume, procedure mix, brand and age of equipment installed and other factors. The list format provides a contact list that meets the criteria selected. Profile formats provide detailed information on every site that meets the selected criteria, including site demographics, procedure volume, installed equipment and buying plans and consumables purchases. Mitch Goldburgh, general manager of TMG, said his company’s sales leads are current, complete and targeted to markets of greatest interest to vendors. He called the leads an economical alternative to mass mailings to the 20,000-plus diagnostic radiologists around the country, trying to find the 400-500 that are the most likely prospect base for the coming year. “With TMG’s select data program, a vendor can pre-select the most likely prospects and focus attention on them, with the option of drilling into TMG’s data as far as needed to profile each individual prospect,” said Goldburgh. For small companies with less sales coverage and fewer resources, he said, it can be as important to know whom not to call as to whom to call. Charges for sales leads and mailing list vary depending on format and criteria requested. For data less than six months old, only complete profiles are available at a cost of $50/profile selected, based on customer-defined criteria and database capabilities. TMG census data includes information from both hospital and non-hospital sites performing medical imaging. Data is licensed to user for their unlimited use and provided in digital format. Further information is available from Ken Bokina at 847-297-1404.


COPYRIGHT 1999 J.B. Lippincott Company

COPYRIGHT 2000 Gale Group

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