Rite Aid stores were the first to receive Maxim Haircolor for men – Retailer News – Brief Article
Rite Aid stores were the first to receive Maxim Haircolor for men, a new product borne out of an agreement between Maxim Magazine, whose primary readers are generation X and Y men ages 18 to 34, and Combe, makers of Just for Men.
Marcy Klein, a spokeswoman for Combe, said the alliance with Maxim Magazine “allows us to reach a key new target audience for Just For Men.”
The collection, which includes four SKUs retailing for $9.99, began shipping in March and will be in full distribution by June.
By the first week of April, Rite Aid stores were merchandising Maxim in line with the rest of its men’s grooming products.
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