Meal replacement bars – What’s Hot

Meal replacement bars – What’s Hot – Brief Article

Natural health suppliers entered this year’s Natural Health Expo West “loaded for bar,” targeting a business that grew 16.9 percent in drug stores last year to $21.4 million, according to Information Resources Inc.

PowerBar has added two new PowerBar flavors, cookies and cream and cappuccino; two new Harvest bar flavors, double chocolate and carrot cake; and two new Pria flavors, creme caramel crisp and strawberry shortcake. In addition, the company plans to ramp up support for its sugar-free, high-protein brand Protein Plus, which launched last year.

Clif Bar expanded its Luna women’s nutrition bars to include four new flavors: sweet dreams, chocolate peppermint stick, cherry-covered chocolate and peanut butter and jelly.

Balance Bar added two flavors to its Balance Gold line: rocky road and chocolate peanut butter.

On the weight-loss side of the business, Atkins introduced a new line of no-sugar, low-carb snack bars called Endulge, which also may hold some appeal to diabetic consumers. Available in chocolate, chocolate peanut and chocolate crunch, the company plans to add two flavors later this year, chocolate almond and chocolate raspberry. Atkins also is introducing two new flavors to its Advantage bar line: pralines ‘n creme and frosted cinnamon swirl.

Celebrity Products has taken its Hollywood Celebrity Diet to bar form in three flavors: oatmeal raisin, peanut butter and chocolate brownie.

Tying the brand to TV marketer Tony Little, DNA Sports Nutrition introduced MetaTrim meal replacement bars in three flavors: scrumptious strawberry cheesecake, chunky chocolate fudge and chewy chocolate peanut butter.

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