Dr Pepper Spider-Man sweepstakes, marketing campaign to hit stores

Dr Pepper Spider-Man sweepstakes, marketing campaign to hit stores

PLANO, Texas — Dr Pepper plans to court its 12- to 34-year-old target audience with a new multimillion dollar nationwide marketing and promotional campaign that will tie into the May 3 release of Columbia Pictures’ action-adventure film “Spider-Man.”

In a related Spider-Man sweepstakes, consumers will have the opportunity to win a trip for two to an exclusive insider party in New York, among other prizes.

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