Marketing campaign grows University of Phoenix Online enrollment The University of Phoenix (Phoenix, AZ) success story is remarkably simple. Establish a brand over 25 years, improve product based on feedback, and stick to your mission. With this foundation the University of Phoenix Online, though just slightly more than a third the size of the organization’s […]
Category: Internet Strategies for Education Markets: The Heller Report
Growth Spurt: Knowledge Universe offerings include online games for three-year olds and online toy updates With a stated goal of serving cradle to grave learning, companies within the Knowledge Universe Learning Group have been among the first to address early childhood content. FamilyEdge Pursues a Subscription Model Knowledge Kids Network (profiled in ISEM May, 2000) […]
KidsEdge.com individualizes learning offerings – Internet/Web/Online Service Information – Brief Article KidsEdge.com, a site from Knowledge Universe, will launch this month. It is the first product of Knowledge Kids Network (KKN, Los Angeles, CA), a company owned by Knowledge Universe, and KU holdings LeapFrog and Knowledge Beginnings. KU has a minority investment in KKN; it […]
NYUonline brings iAuthor, a collaborative web publishing tool, to market NYUonline (New York, NY www.nyuonline.com), the for-profit, e-learning subsidiary of New York University, is bringing its iAuthor authoring platform to market at the end of April. iAuthor is a collaborative publishing system that enables a team of people to work over the internet to build […]
Education World expands revenue models with custom publishing, ISP sales and ASP services Education World (Princeton, NJ, www.educationworld.com), an online collection of resources for teachers, is expanding services and revenue, opportunities. The company is fully owned by American Fidelity Assurance, which has over 1.2 million teachers as clients. The site has previously promoted American Fidelity […]
IQuest targeted to helping prepare for the classroom test LeapFrog (Emeryville, CA, www.leapfrog.com) is unlikely to match last year’s stunning sales of the LeapPad any time soon (that device managed to put an educational toy into the top selling Christmas toy slot for the first time ever). Even so, Karen Cervantes, director of marketing for […]
ETS brings E-Rater essay scoring technology online ETS Technologies, Inc., the for-profit subsidiary of Educational Testing Service (both of Princeton, NJ) is in the process of bringing an automated essay scoring technology onto the market. Richard Swartz, vp, says the technology is currently being offered to academic institutions in a pilot program, and he is […]
Tutornet.com Tutornet.com (Chantilly, VA, www.tutornet.com) according to CNET’s News.com, is accused of violating securities laws by making “false and misleading statements” on four separate occasions. The Washington Post points out that Euburn R.A. Forde, ceo and chairman of the failing public company, is spending about $2 million to build a 16,000-square-foot mansion with seven bathrooms, […]
Education World expands revenue models with custom publishing, ISP sales and ASP services Education World (Princeton, NJ, www.educationworld.com), an online collection of resources for teachers, is expanding services and revenue, opportunities. The company is fully owned by American Fidelity Assurance, which has over 1.2 million teachers as clients. The site has previously promoted American Fidelity […]
Smarthinking.com puts tutors online Smarthinking.com (Washington, DC), says co-founder Chris Gergen, will specialize in the recruitment, hiring and training of high quality tutors for a round-the-clock tutoring web site. Partnerships with content and technology companies will round out their ability to offer online learning materials along with tutors for core courses at colleges and universities. […]