Category: Cable World

Cox’s Launching Pad Salutes the Customer Byline: SHIRLEY BRADY During his 16 years overseeing Cox’s Hampton Roads, Va., system, former General Electric engineer-turned-marketer Franklin (but call him Frank) Bowers has won numerous awards for running the most profitable Cox system – but that’s not his only accolade. His subscriber base has mushroomed from 135,000 to […]

Showtime Sallie Fraenkel to SVP-marketing and operations, program enterprises and distribution from VP-marketing and operations, program enterprises and distribution. Jim Occhiuto to VP-engineering from VP-engineering at Viacom’s network operations center. Dirk Van Dall to VP-digital video from principal consultant. Ann McGowan to director-business development from manager-business development. COPYRIGHT 2001 Copyright by Media Central Inc., A […]

Download Solutions – Miramax Films and Walt Disney – Company Business and Marketing Matt Stump Now you see it, now you don’t The loud crash you heard last week from the West Coast wasn’t California falling into the ocean. No, it was the announcement by Miramax Films that it would put a dozen movies on […]

Ivast’s Case for MPEG-4 Byline: ANTHONY CRUPI Kent Libbey wants you to understand just how important MPEG-4 is to the future of ITV. The VP of marketing for Ivast is in New York for day one of last week’s Kagan Interactive TV Summit and has about ten minutes to convince a roomful of analysts, journalists […]

Falling in LOVE Again – Industry Trend or Event Barry Henderson Interactive television crashed and burned years ago. Now it’s back, thanks to the Internet and cost-saving technological advancements. Despite the recent carnage on Wall Street, there are still plenty of interactive TV bulls running through the streets of New York’s financial district. The last […]

Ratings Top 40 Basic Cable Ad-Supported Programs Week of March 31-April 6, 2003 Basic Cable Prime-Time Network Rankings 3/31-4/06 SOURCE: KAGAN ANALYSIS OF TURNER ENTERTAINMENT RESEARCH AND DISNEY CHANNEL DATA, FROM NIELSEN MEDIA RESEARCH DATA. Basic Cable Ad-Supported Programming Adults 18-49 Week of March 31-April 6, 2003 COPYRIGHT 2003 Copyright by Media Central Inc., A […]

BRIEFS HEY, WE WOULD HAVE BEANED MIKE PIAZZA TOO Although that Orbitz baseball game is kind of neat – it’s fun to plunk the batter in the head with a high heater a la Roger Clemens – in terms of sheer aggravation, nothing pushes our buttons more persistently and annoyingly than Internet pop-up ads. So […]

C-Cube Adds Consumer Media Focus Jim Barthold C-Cube Microsystems Inc. has introduced a chip that it said could simultaneously record and play back broadcast quality video in Digital Video Recorder (DVR) devices as well as encode and decode video for DVD/optical disk and D-VHS recorders. The chip is partially the result of a change within […]

Interactive Services Key to Cable’s Future – National Cable Television Association Nancy Foster A host of cable operators and interactive service providers at NCTA’s opening panel session in New Orleans last week said the digital platform couldn’t be rolled out fast enough to satisfy consumers. John Sie, chairman/CEO of Encore Media Corp., offered a cautionary […]

Discovery Times Triples Original Lineup Byline: SHIRLEY BRADY The Discovery Times Channel is now the exclusive TV home of the News and Documentary Emmy Awards, which last week presented 11 Emmys to cable programmers. The never-before-telecast event will run on Discovery Times starting with the 25th annual awards in Sept. 2004, marking a first for […]