Category: Ward’s Dealer Business

Bigger digs for top-seller Gwinnett Place Honda – Brief Article
Gwinnett Place Honda becomes one of the largest Honda retailers in the wo…

Increasing minority dealers – automobile dealers
Tim Keenan
GM, Ford, Chrysler programs aim to put minority dealers on the path to s…

Don’t call it junk mail – direct mail advertising
Tim Keenan
Direct mailings give dealers more bang for their marketing buck
P…

The Ford plan: churning up retail – Cover Story
C.D. Bohon
Ford’s Indianapolis plan has stirred up the auto retailing world once aga…