Ward's Dealer Business Archives

Three Month Sales – Brief Article
Three Month Sales
Daily Selling Rate (October-December)
1997 1998
Cars 24,504 24,81…

Going Back To Body Shop School At Nace
DALLAS — Lloyd Schiller is a proponent of “perfect” quality for body shops. The reason, he says i…

GM, Mercedes-Benz upgrade interactive consumer activities
General Motors Corp. and Mercedes-Benz of North America recently announced new …

What’s Alive, What’s Jive
Bill Visnic
Byline: Bill Visnic
For auto dealers, working the new-model season used to be a pretty…

Hard One-Two Punch Hits Subprime Market – used car market
Mac Gordon
Byline: Mac Gordon
The subprime market is reeling from …

Growing number of subprime lenders try new things – AmeriCredit Corp. and Chase Automotive Finance – Brief Article
Major subprime loan pr…

Habla Espanol? – Hispanic car market – includes related article on marketing aimed at Hispanic car buyers
Fred Bonnie
North Carolina…

WARD’S ’04 Fearless Showroom Forecast – predictions on success of new models
Bill Visnic
Byline: Bill Visnic
Each year aroun…

Detroit’s Only Ford Dealership Stays Upbeat
A $5 million bet on downtown Detroit’s revitalization is paying off for the newly opened Bob …

GM cuts affect dealer advertising – General Motors Corp
Fred Bonnie
General Motors Corp’s cost-cutting, streamlining and downsizing …