OFF LABEL, IN BOUNDS
Liebman, Milton
An estimated 25% of drugs are legally prescribed for off-label uses – a significant income for …
Category: Medical Marketing and Media
Health domain names go on sale
The domain name of flu.com has been sold to a pharmaceutical company focused on disease prevention. The nam…
Synagis warnings revised by MedImmune
The FDA has required MedImmune to revise the warnings, overdosage and postmarketing experience secti…
AGENCIES
Abelson-Taylor has promoted Nicole Berg and Rachel Lomasz to senior copywriters and Angie Bauerle to senior art director. Berg is…
Diary of an adman
Scott, John Jr
The impressions of a consumer advertising veteran who wandered into the world of healthcare
…
Mifeprex: FDA’s first ‘political’ drug approval
Dickinson, James G
EXECUTIVE SUMMARY:
It was, like all FDA approval decisions…
Total recall? Not quite…
Chase, James
Around 150 million Americans say they are able to recall direct-to-consumer ads, according t…
AGENCIES
Publicis Healthcare Communications Group has appointed Linda Pastore as president of its Nelson Communications unit and Linda Szy…
impact of Internet penetration, The
McKillen, Dan
Datamonitor’s latest survey shows that the younger they are, the more time they sp…
Autism advertisements enrage patient advocacy groups
Arnold, Matthew
A PROVOCATIVE awareness campaign on mental health problems in k…