Transaction frequency and trust in internet buying behaviour
McCole, Patrick
There has been much discussion of the role of trust in …
Browsing Category
Irish Marketing Review
4 posts
MANAGING CUSTOMER RETENTION IN THE HEALTH AND FITNESS INDUSTRY: A CASE OF NEGLECT
MANAGING CUSTOMER RETENTION IN THE HEALTH AND FITNESS INDUSTRY: A CASE OF NEGLECT
Hurley, Teresa
International research confirms tha…
Reflections on the design-marketing interface
It’s not what you make, it’s the way that you say it: Reflections on the design-marketing interface
O’Sullivan, Paul
Good design is …
From reputation endorsement to collaboration on core competencies
Brand alliances: From reputation endorsement to collaboration on core competencies
Cooke, Sinead
Brand alliances are a particular ty…
