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Irish Marketing Review

Transaction frequency and trust in internet buying behaviour

Transaction frequency and trust in internet buying behaviour
McCole, Patrick
There has been much discussion of the role of trust in …

Irish Marketing Review

MANAGING CUSTOMER RETENTION IN THE HEALTH AND FITNESS INDUSTRY: A CASE OF NEGLECT

MANAGING CUSTOMER RETENTION IN THE HEALTH AND FITNESS INDUSTRY: A CASE OF NEGLECT
Hurley, Teresa
International research confirms tha…

Irish Marketing Review

Reflections on the design-marketing interface

It’s not what you make, it’s the way that you say it: Reflections on the design-marketing interface
O’Sullivan, Paul
Good design is …

Irish Marketing Review

From reputation endorsement to collaboration on core competencies

Brand alliances: From reputation endorsement to collaboration on core competencies
Cooke, Sinead
Brand alliances are a particular ty…