Impact of Brand Personality on PALI: A Comparative Research between Two Different Brands
Mengxia, Zhang
[Abstract]
This artic…
Browsing Category
International Management Review
6 posts
Moderating Effect of Multicultural Competence in Brand-of-Origin Effect, The
Moderating Effect of Multicultural Competence in Brand-of-Origin Effect, The
Peng, Siqing
[Abstract]
Research on country-of-o…
An Empirical Study across Industries in Thailand, The
Impact of Firms’ Capital Expenditure on Working Capital Management: An Empirical Study across Industries in Thailand, The
Appuhami, B A Ra…
A Cross-Country Study of Different Advertising Categories
Consumer Perceptions of Advertising Standardization: A Cross-Country Study of Different Advertising Categories
Backhaus, Klaus
[Abst…
Labor Involved US-China Trade Relations
Labor Involved US-China Trade Relations
Yu, Hanqian
[Abstract]
With more frequent trade between the U.S. and China, laborers’…
Optimal Currency Shares in Reserve Assets
A Study on Foreign Reserve Management of China: Optimal Currency Shares in Reserve Assets
Wu, Yi
[Abstract]
The foreign reser…
