IMPORTANCE OF OVERCOMING CULTURAL BARRIERS IN ESTABLISHING BRAND NAMES: AN AUSTRALIAN COMPANY IN CHINA, THE
Chung, Mona
Abstract </p…
Browsing Category
Innovative Marketing
5 posts
THE COUNTRY OF ORIGIN EFFECT
TURKISH CONSUMERS’ EVALUATION OF PRODUCTS MADE IN FOREIGN COUNTRIES: THE COUNTRY OF ORIGIN EFFECT
Cengiz, Ekrem
Abstract
Coun…
CONSUMER CONFUSION IN INTERNET-BASED MASS CUSTOMIZATION
SPOILED FOR CHOICE: CONSUMER CONFUSION IN INTERNET-BASED MASS CUSTOMIZATION
Matzler, Kurt
Abstract
Companies are challenged t…
A CONSUMER SATISFACTION ORIENTATION APPROACH
MARKETING AIRLINE SERVICES IN MALAYSIA: A CONSUMER SATISFACTION ORIENTATION APPROACH
Oyewole, Philemon
Abstract
This research…
BRANDING AT A CORPORATE MANAGEMENT LEVEL
BRANDING AT A CORPORATE MANAGEMENT LEVEL
Tollin, Karin
Abstract
According to the contemporary marketing literature, brand man…
