NEW WOMEN’S MARKET, THE
In the United States today, women handle 75% of family finances, control $14 trillion (51%) of private wealth, and…
Category: Growth Strategies
Q&A WITH ROGER SELBERT FOLLOWING A RECENT SPEECH ON ECONOMIC TRENDS
IN THIS ISSUE:
Dr. Selbert, you painted a pretty bright picture …
1 – THE MASS MARKET IS DEAD
From Mass Markets to Mass Customization
The fragmentation of the mass consumer market into market segmen…
Hispanic urban youth market and how to reach it, The
The urban youth population is large, growing, and a lucrative marketing target. It is…
4 – SOCIAL/CULTURAL TRENDS: ON THE MEND
Improvements are visible in the vast majority of social indicators, write Peter Wehner and Yuval L…
Beneficial trend: The globalization of well-being
The Next Great Divide
The debate over globalization – whether, when and where inc…
2 – RECIDIVISM: TRENDS AND PROSPECTS
We wrote of the recidivism challenge two years ago [“Long-Term Crime Prospects,” Growth Strategies #9…
3 – PRIME-TIME AND BABY BOOMER WOMEN
3 – PRIME-TIME AND BABY BOOMER WOMEN
1. Baby boomers are the largest and wealthiest demographi…
next big things, The
Business applications
Eighteen months ago we found David Kirkpatrick’s Fortune article on “business application…
5 – HOW TO RESIST ALL 12 TYPES OF COMMERCIALS
Donald Gunn was a creative director for advertising agency Leo Burnett. He determined a long…
