The Telcos Catch Up
Kris Oser
Carriers like Bell Atlantic improve their targeting of businesses
telecommunications companies…
Category: Direct
Foreign list restrictions stymie U.S. publishers; 1992’s coming, but pan-European lists aren’t – List Strategies
Marilyn Much
Foreig…
People – multiple brief articles – Brief Article
Cordiant Communications Group plc, London, appointed Joe Eazor CEO of its interactive bu…
The Pros and Cons of Prospect Databases
Melinda Nykamp
SOME OF THE largest U.S. marketers maintain databases of 100 million, 200 mi…
DMA comments on Metromail case – Metromail Corp
Beth Negus
Facing the specter of onerous data-use law, the Direct Marketing Associat…
Planning for disaster – includes related article on company failures due to company computer disasters
Len Egol
Direct marketing ha…
If Elected, I Solemnly Swear – Editorial
Byline: RICHARD H. LEVEY
Out of a selfless desire to give back to the direct response mar…
Road warriors – automobile marketing
Patricia Odell
DM ignites loyalty engine for automotive industry
Automobile marketers hav…
Apple gets bigger bite from small firms – Apple Computer Inc
Len Egol
Apple, the dominant personal computer in the graphic arts, ha…
800 portability proves its worth; price savings have made the new system a boon to many users’ bottom lines
Karen Burka
Price savin…
