Category: Direct

    Planning for disaster – includes related article on company failures due to company computer disasters
    Len Egol
    Direct marketing ha…

    If Elected, I Solemnly Swear – Editorial
    Byline: RICHARD H. LEVEY
    Out of a selfless desire to give back to the direct response mar…

    NBCi Picks Up Husdawg
    NBC INTERNET INC. (NBCi) has bought Husdawg Communications Inc., a customer relationship management service and ele…

    Road warriors – automobile marketing
    Patricia Odell
    DM ignites loyalty engine for automotive industry
    Automobile marketers hav…

    Make My Day
    Ray Schultz
    NICK NICHOLAS of Mail Abuse Prevention System (MAPS) says he would welcome a lawsuit by a blocked e-mailer….