Category: Direct

    The Telcos Catch Up
    Kris Oser
    Carriers like Bell Atlantic improve their targeting of businesses
    telecommunications companies…

    Planning for disaster – includes related article on company failures due to company computer disasters
    Len Egol
    Direct marketing ha…

    If Elected, I Solemnly Swear – Editorial
    Byline: RICHARD H. LEVEY
    Out of a selfless desire to give back to the direct response mar…

    Road warriors – automobile marketing
    Patricia Odell
    DM ignites loyalty engine for automotive industry
    Automobile marketers hav…