Motherwear, Summer 2001 – Brief Article
Byline: Sherry Chiger
The tagline on the cover declares that Motherwear is “the complete c…
Category: Catalog Age
The Nature Co. soon to be extinct
Mdf
Call it Darwinism among catalogers. Four years ago, Bethesda, MD-based Discovery Communicati…
Experience the Voyage of the Mimi; the Wings for Learning catalog is an adventure – American Catalog Awards – Company Profile
The Wings f…
Guest Expert: Little Progress, Big Potential – Column
Byline: Donald R. Libey
As I look back on 30 years of prospecting history, a…
Hoping to Create a Goldmine of a Catalog – GoldAvenue – Brief Article
Shayn Ferriolo
Byline: Shayn Ferriolo
How many compani…
opinion & response – multiple briefs
HAVING HIS SAY
Steve Sorensen, menswear copy director of Warren, PA-based Blair Corp., on the…
New catalogs
Melissa Dowling
With a catalog reminiscent of Santa’s workshop in print, the Brooklyn Toy Works is whittling a niche i…
Making the Most of the Merge/Purge – managing mailing lists
John F. Lenser
Byline: John F. Lenser
In the merge/purge, all pr…
Friend of the court – office furniture cataloger BackSaver
While O.J. Simpson sits in the hot seat these days, office furniture cataloger …
Fall Falls Flat for Mailers
Byline: the Catalog Age Staff
If you’re hoping that fall sales trends will indicate what sort of holid…
