Baseline

Marketing of the President 2008 Larry Dignan Who will be the next candidate to harness a new round of computer services and change c…

• June 30, 2021

Yahoo Challenge to Google Has Roots in Open Source David F. Carr If you want to get your hands on an open source version of some of …

• June 30, 2021

Stages of a Card’s Life This Is Your Life THEN THERE WERE TWO Only two giants are still standing in the greeting-card…

• June 30, 2021

Managing A Budget: Starting from Zero It was all so easy a few years ago. Come budget time, you pulled up last year’s spreadsheet, talked …

• June 30, 2021

Danaher Corp.: Leaner Machine David Carr Tom Mathis had the job of taking a “lean” organization and making it even “leaner.” A…

• June 30, 2021

McDonald’s Wants It Their Way Sean Gallagher Innovate wasn’t McDonald’s first attempt to capture operational data from its restauran…

• June 30, 2021

Kia Motors America: Lemon Aid Mel Duvall When Korean car manufacturer Kia Motors arrived on the North American automotive scene in 1…

• June 30, 2021

Mohegan Sun: Play for Keeps Kim S. Nash Sue Vanwiggeren is 76 but looks two decades younger with her black hair and sharp white suit…

• June 30, 2021

Bank of America to Buy MBNA for $35 Billion Reuters   NEW YORK (Reuters)—Bank of America Corp. on Thursday said it agreed to …

• June 30, 2021

Southwest Airlines: Flying Low Tom Steinert-Threlkeld Gary Kelly Southwest Airlines JET JOCKEY TITLE: Vice chairma…

• June 30, 2021