Culture’s Role in Marketers’ Ethical Decision Making: An Integrated Theoretical Framework
J, Katharina
Dr. Katharina J. Srnka, Assis…
Category: Academy of Marketing Science Review
Children in Family Purchase Decision Making in India and the West: A Review
Singh, Raghbir
Pavleen Kaur is Lecturer, Department of C…
Consumers’ Use of Nutritional Labels: A Review of Research Studies and Issues
C, Andreas
Andreas C. Drichoutis is a PhD candidate at…
An Exploratory Investigation of Identity Negotiation and Tattoo Removal
A, Jeremy
Jeremy A. Shelton is an Assistant Professor in the…
Impact of Variety on Consumer Happiness: Marketing and the Tyranny of Freedom, The
Remi Desmeules, 104 – 3437 Oak Street, Vancouver, BC, C…
Learning in Strategic Alliances: An Evolutionary Perspective
Karthik N.S. Iyer is a Visiting Assistant Professor of Marketing at the Colle…
Web-Store Aesthetics in E- Retailing: A Conceptual Framework and Some Theoretical Implications
Tractinsky, Noam
Web-Store Aesthetics…
“Review of Literature on Gender in the Family
W, James
James W. Gentry is Professor, Department of Marketing, University of Nebrask…
Conceptualising ‘Value for the Customer’: An Attributional, Structural and Dispositional Analysis
Why ‘Value for the Customer’?
The …
How Good A Shopper Am I? Conceptualizing Teenage Girls’ Perceived Shopping Competence
Palan, Kay M
Lynnea Mallalieu is Assistant Pro…
