Web-Store Aesthetics in E- Retailing: A Conceptual Framework and Some Theoretical Implications
Tractinsky, Noam
Web-Store Aesthetics…
Category: Academy of Marketing Science Review
“Review of Literature on Gender in the Family
W, James
James W. Gentry is Professor, Department of Marketing, University of Nebrask…
Conceptualising ‘Value for the Customer’: An Attributional, Structural and Dispositional Analysis
Why ‘Value for the Customer’?
The …
Culture’s Role in Marketers’ Ethical Decision Making: An Integrated Theoretical Framework
J, Katharina
Dr. Katharina J. Srnka, Assis…
A Model for Consumer Devotion: Affective Commitment with Proactive Sustaining Behaviors
W, Robert
Ronald Pimentel, Department of Man…
An Integrative Review of Material Possession Attachment
Schultz, Susan
Susan Schultz Kleine is Associate Professor, Department of Ma…
Exploring the Impact of Culture and Acculturation on Consumer Purchase Decisions: Toward a Microcultural Perspective
T, Denise
Denis…
A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior
Johnson, Lester W
Franck Vigneron is assistant professor o…
Market-Driving Organizations: A Framework
A, François
François A. Carrillat, Ph.D. Candidate, Department of Marketing, University …
Strategic Marketing and the Resource Based View of the Firm
Smithee, Alan
John Fahy is Professor of Marketing, Dept. of Management &…