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Shopper Report, The

Packaging 2002

Packaging 2002 A 2002 Packaging Report Card from The Consumer Network finds that packaging is perceived as getting better but still has a consumer friendly way to go. Here are the ten most widely cited problems: 1. Candy bags often spill all over when opened. 2. Many zipper packages don’t really work. 3. Cookie packages […]

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Shopper Report, The

Cashless/checkless/storeless

Cashless/checkless/storeless Mona Doyle The growing use of debit cards means fewer trips to the ATM for cash. The debit cards take the place of cash in an increasing number of stores. Bar-coded payment chits are taking the place of quarters and half-dollars in slot machines. That ATM’s are already past their peak seems astounding to […]

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Shopper Report, The

Little Things Mean A Lot

Little Things Mean A Lot In today’s scheme of things, the shopping frustrations on the list below are extremely minor and easy to dismiss. At the same time, they are widespread enough to bother lots of shoppers and directly influence their choice of stores to shop and stores to avoid whenever possible. Finding merchandise stacked […]

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Shopper Report, The

Can food marketers shape up?

Can food marketers shape up? Mona Doyle Food marketers who are willing to help stem the obesity epidemic are going to have to get beyond the tools and techniques they learned in the course of their MBA training. Backing off from eat-more promotions is a real challenge. Marketers win by increasing sales through innovations like […]

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Shopper Report, The

The Best Products Of ’98

The Best Products Of ’98 This year’s excellent product citations had more zest and enthusiasm than retail citations. Cleaning and deodorizing products topped the best product citations for the first year in our 20-year memory. Many of the best product citations were accompanied with surprise that “it really works.” In addition to products that get […]

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Shopper Report, The

In Store Coupon Dispensing

In Store Coupon Dispensing Last month, we reported on a range of reactions to in store displays. This month we are taking a closer look at what shoppers say and feel about coupons dispensed in the store. In store coupon dispensing is a lot like today’s retailing as a whole: there’s too much of it […]

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Shopper Report, The

New way to save money – saving money on beverages

New way to save money – saving money on beverages – Brief Article Saving money is the second most frequent reason we heard for using the drive-thru for fast food. Many consumers are aware of the fact that soft drinks that cost as little as 20 cents a serving at home cost at least $1.00 […]

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Shopper Report, The

What Retailers Need To Fix

What Retailers Need To Fix Here are the top ten improvement wish-scores that express what our consumers would like to see from retailers as we approach the millenium. More than fifty percent of the respondents felt strongly about the value of each one. (Agreement percents for each wish are on the Retail Improvements Table on […]

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Shopper Report, The

As brand types blur

As brand types blur Mona Doyle It isn’t only formats that are blurring these days. Store brands and national brands have come closer together as many store brands have been upgraded many national brands stood still or were cheapened. Two-thirds of our shoppers still believe that switching to a store brand saves a significant amount […]

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Shopper Report, The

Gripes from grandparents

Gripes from grandparents Mona Doyle As more Baby Boomers become grandparents, grandparents are becoming more assertive about their dissatisfactions with retailers and manufacturers. Here are some of the top granny-gripes we’re hearing this season: * Advertising to our grandchildren is too often misleading. (“Commercials showing toys doing things that, frankly, they don’t really do, at […]