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Shopper Report, The

New year, new label gap

New year, new label gap – consumer misunderstanding of food sell-by dates While the food industry is worrying about trans-fat and country of origin labeling, consumers are frustrated by dates they still don’t understand. The lack of standardization in food-at-home freshness dates actually ooches some consumers toward restaurants where food is believed to be fresher. […]

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Shopper Report, The

Innovation II. A store Perception Index

Innovation II. A store Perception Index The “Do For” and “Do To” Perception Index tables below show that stores as a whole are annoying their shoppers even more than they are saving them money or helping them. What Store Do Percent Perception What Stores Do Percent Preception For You Associating Index Perception (Percent times With […]

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Shopper Report, The

Processed food horrors

Processed food horrors – survey results concerning processed food consumption Instead of contributing to quality of life and well-being, processed foods have earned a terrible health image — bad enough to be actively avoided by more than half of our under-SO respondents as part of their stay healthy efforts. In spite of the unhealthy and […]

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Shopper Report, The

Resolving to lose

Resolving to lose – Brief Article Mona Doyle Instead of a big surge in holiday spending, we predict a surge in New Year’s resolutions to lose weight. More than a third of our shoppers say they are trying harder to control their own and their family members’ weight right now. Whose-fault-is-it stories are hot topics […]

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Shopper Report, The

FMI was more fun than flavor

FMI was more fun than flavor – Food Marketing Institute Going to the FMI spring conference in Chicago this year was like being a kid turned loose in that candy store complete with ice cream cones. It was an opportunity for unlimited nibbling on the fat, sugar, and salt-laden food and drink we call “junk,” […]

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Shopper Report, The

Gotten better this year

Gotten better this year Mona Doyle [ILLUSTRATION OMITTED] 1 Airfare bargains 2 Bank services 3 Blogs and blogging 4 Carbohydrate weight control information 5 Convenience packaging 6 Department store service and merchandise 7 Do-not-call list 8 Fruit bowls in supermarkets (fresh cuts) 9 Google keeps getting better 10 Lifestyle choices (acceptance of) 11 More help […]

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Shopper Report, The

Feedback from a cruise ship

Feedback from a cruise ship Mona Doyle We went on a seven-day Caribbean “test” cruise out of Fort Lauderdale. The test was to decide whether or not a cruise would be the best vacation for our blended family of 10 if we were doing the arrangements and footing the bill. Our sailing dates encompassed President’s […]

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Shopper Report, The

Laundry and lifestyles – Maytag expects laundry rooms to become household togetherness centers

Laundry and lifestyles – Maytag expects laundry rooms to become household togetherness centers – Brief Article Family rooms, kitchens, and master bathrooms that include laundry equipment are making headway with consumers and headlines in newspapers. On December 19, 2002, the New York Times reported, “Whirlpool, the country’s largest appliance manufacturer, with encouragement from trends in […]

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Shopper Report, The

Cooking instructions

Cooking instructions Mona Doyle Speaking of ethnic foods a few items up, we asked a cross section of our shoppers about a comment that “lasagna noodles were one of those products where the on-package instructions couldn’t be trusted.” We got a pan full of comments in response. [ILLUSTRATION OMITTED] * “I bought those lasagna noodles […]

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Shopper Report, The

The aloneness challenge – Captain’s Tables at KFC

The aloneness challenge – Captain’s Tables at KFC – Brief Article There is enough aloneness out there to warrant some experimentation with Captain’s Tables — which might be called Colonel’s Tables at KFC. The reason for Captain’s Tables is to enable and entice consumers who are alone to feel comfortable enough to break bread or […]