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ABA Bank Marketing

‘No-strings-attached’ gifts used by KeyBank to reward, retain top commercial customers.(KeyBank Corp.)

‘No-strings-attached’ gifts used by KeyBank to reward, retain top commercial customers.(KeyBank Corp.) KeyBank, Cleveland, achieved a success with a recent communications program designed to reward and retain top clients of the bank’s commercial banking division. The campaign, themed “The Fine Art of Appreciation,” was designed to illustrate how much the bank valued its top clients. […]

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ABA Bank Marketing

Desperately seeking one, single, solitary relationship

Desperately seeking one, single, solitary relationship Robert Hall Dimension Data surveyed 300 call centers in 36 countries across five continents … From 1997 to 2007 key performance metrics indicated a significant deterioration of quality service in contact centers. Call abandon rates … increased nearly 127 percent … annual agent attrition rate rose by 93 percent. […]

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ABA Bank Marketing

Print series.(Columbus Bank and Trust Co.)(Brief Article)

Print series.(Columbus Bank and Trust Co.)(Brief Article) BEST OF THE BEST AWARD Columbus Bank & Trust Brand Ad Series Institution: Columbus Bank & Trust, Columbus, Ga. Assets: $4.5 billion; 17 locations Agency: The Zimmerman Agency, Tallahassee, Fla. These ads were designed to position the bank and the community as “one.” They focused on real stories […]