Managing digital design at BMW
Thomke, Stefan
CASE STUDY
Without sacrificing quality, how does a company that prides itself o…
Category: Design Management Journal
Using modularity to manage the interactions of technical and industrial design
Sanchez, Ron
Introduction
Modularity, a design …
new heart of your brand: Transforming your business through customer experience, The
Moore, Carol
DEVELOPMENT Design matters. But de…
Powerful brands–perspectives of design managers from around the globe
Ekuan, Kenji
We asked design managers around the globe to ide…
Fusion: Linking strategy, technology, and design to implement your customer experience
Moore, Carol
In the contemporary marketplace,…
Digital ethnography: The next wave in understanding the consumer experience
Masten, Davis L
In the search for market insights, Tim P…
Segway Human Transporter: Developed with passion and principle, The
Waters, Scott
It captures the imagination as a window on the fut…
Prototyping is the shorthand of innovation
Kelley, Tom
It was the pathway to discovering the structure of DNA. It was an early appro…
Managing Innovation for Long-Term Value
Walton, Thomas
Innovation is the cornerstone of corporate success and longevity. While tradi…
Segway Human Transporter: Developed with passion and principle, The
Waters, Scott
It captures the imagination as a window on the fut…
