Logo a no-show on Forbes cover Brian Anderson Byline: BRIAN ANDERSON Came across something interesting in the newspaper the other day. It seems Forbes magazine actually has a policy prohibiting company logos from being shown on its cover. This sounds particularly crazy to me, being with a magazine which has an informal policy of showing […]
Brands: the lifestyle you wear David Lewis Byline: David Lewis Hundreds of books and jillions of words have been spoken and written proclaiming and explaining the notion of brands and branding, but it all boils down to this: Americans love fame and fortune. If we can’t have them ourselves, we like to watch rich and […]
bags big on multi-tasking Rock Neelly Byline: Rock Neelly This “Educational Focus” feature was almost incredibly short this month. See, Wearables Business asked Bill McIver, director of sales for Sidney, Ohio-based Holloway and 60-year veteran of the industry about the keys to success in the promotional bag market and he replied, “The feature most important […]
Clotheslines CARLSBAD, Calif. – Ashworth, Inc., a leading designer of sportswear and golf apparel, recently announced the appointment of international apparel industry veteran Per Gasseholm to the post of Chief Operating Officer and Executive Vice President, effective Nov. 1, 2004. Originally from Denmark, Gasseholm, 45, has 20 years of experience in the global apparel industry, […]
Augusta Sportswear Rolls Out New Outerwear Catalog – Brief Article – Product Announcement AUGUSTA, Ga.–Augusta Sportswear recently unveiled its 2002 Outerwear Collection, a first-ever outerwear catalog for the supplier which features a 24-page display of the company’s expanded line of 43 jackets, windshirts, parkas, pants and wind gear. The midyear catalog presents Augusta’s 2002 outerwear […]
ASI names new senior VP – Advertising Specialty Institute, Christine Lovell – Brief Article TREVOSE, Pa.–The Advertising Specialty Institute recently announced the promotion of Christine Lovell to the position of senior vice president of sales and marketing. In addition, Lovell is now serving on a three member team as the Office of the President at […]
Fund-raising: A beginner’s guide – Statistical Data Included Nowell C. Wisch With “School Daze” in full bloom, the annual fund-raising season has begun. Elementary, middle and high schools abound with sales opportunities. Everywhere you turn, a group needs money to buy uniforms, take trips or pay for graduation projects. These groups raise money by selling […]
American Identity adds Panasonic, Kemper Insurance to client roster – Brief Article KANSAS CITY, Mo. – American Identity, the largest privately held distributor of corporate logoed merchandise in the U.S., recently announced the addition of Panasonic and Kemper Insurance to its client roster of Fortune 1000 companies. Panasonic selected American Identity to develop a premium […]
Small steps to prosperity Jeff Rundles Byline: JEFF RUNDLES Small observations. As I was perusing the new numbers given out by the various organizations this year – PPAI and ASI – concerning the distributors sales for 2003 and the rankings of the top distributors and suppliers for the year, I couldn’t help but notice a […]
Golf bags tops for design features and promotional value Jeff Rundles From cart bags to carry bags, today’s manufacturers tune in on the features golfers want Everybody carries bags these days. Brief cases, backpacks, totes, and, of course, luggage, have become necessities in these busy times of working on the fly. And all of these […]