Why Uniforms Fit Kids’ Brains
Schools that have adopted student uniforms say they work. Long Beach Unified School District has made chang…
Category: Selling to Kids
Best E-sellers
Last week, cards, cosmetics and clothes were among those products that rang up the most sales on virtual cash registers at…
Kids & Snacks: They Want ‘Em Fun, Kid-Sized and Tasty
The emergence of single and working mothers as well as cultural trends like the heal…
An Extreme Challenge: Alternative Sports Marketing
Five years ago, marketing to kids through sports was relatively simple – put an NBA st…
State of the Industry: The Crowded World of Kids Licensing
Creating a new toy without the brand power of the “Rugrats,” the WWF or some o…
A Quantitative Look at the Best Brands
Successful licensing programs depend on the strength of the brands behind them. But measuring bran…
NewsMonitor: Ages 4to18 Toys
Toys “R” Us Buys Imaginarium Toyrus.com Names CEO
With the acquisition of Imaginarium Toy Centers, In…
CaseStudy: Ages 13 to 19 News Team Gives Teen Voice to Teen People
Teens know what’s, like, totally kewl, and if you want the dudes to ha…
Animal Rights According to Teens
Teen girls feel strongly about animal rights, but they also feel strongly about their right to style, ac…
MarketResearch: I Want to be Like Mike Kids Respond to Food and Beverage Marketing Efforts
If kids had their way, they’d drink what Micha…