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Selling to Kids

Kids Sites Get Their Holiday Groove On

Kids Sites Get Their Holiday Groove On Up on the monitor — click, click, click — downloaded Web sites featuring St. Nick. Several popular kids entertainment sites are revved up for the holidays. In this installment of Web Browser, we’ve checked out a few to see what sort of seasonal jollies they are offering. Ranking […]

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Selling to Kids

Online Toys Poised to Make Noise

Online Toys Poised to Make Noise Come Dasher, come Prancer, come Donner, come. Squeaker? When Santa Claus comes to town this year, look for at least one mouse among the reindeers driving his sleigh. Online toy sellers have been creating a lot of buzz so far with costly ad campaigns, stocking blitzes, and a competition […]

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Selling to Kids

‘Gettin’ Busy? Get Tested,’ AIDS Program Tells Teens

‘Gettin’ Busy? Get Tested,’ AIDS Program Tells Teens When you’re targeting teens, talk to teens and only to teens. You’ll lose them if you adult down the language to avoid offending or confusing grown-ups. That’s according to Montefiore Medical Center in the Bronx, which has been sending a hip- and tough-talking get-HIV-tested message to sexually […]

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Selling to Kids

Market Research 101: A Crash Course in Getting the Most Out of Kid Research

Market Research 101: A Crash Course in Getting the Most Out of Kid Research The Echo Boomers are the consumers du jour, and market research on kids and teens has exploded as companies rush to understand what makes them tick – and spend. Unfortunately, as every kids company, Web site and ad agency moves to […]

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Selling to Kids

Holiday Magazines Rated ‘X’

Holiday Magazines Rated ‘X’ – For Extreme Sports It’s not just Pokemon and Teletubbies ruling the magazines anymore. Not that the little trading card characters or their fuzzy friends aren’t the rage as this holiday’s stocking stuffers. But the popular character brands are joined by a variety of other happening kid stuff, including “Toy Story […]

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Selling to Kids

Ages 6-12 CaseStudy Kid-hatched Basketball Scores Three-Pointer

Ages 6-12 CaseStudy Kid-hatched Basketball Scores Three-Pointer Hands-on Basketball, dreamed up by Christopher Haas for his elementary school’s invention fair, didn’t win a prize. But it did win the support of a distributor and sold 23,000 units in the first two months of this year. That’s almost two-thirds of the 40,000 units sold in all […]

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Selling to Kids

Calendar

Calendar June 12-13 Targeting Tweens: Marketing to the In Between Stages of Youth, Empire Hotel, New York (888/670-8200) 13-15 Licensing 2000, Javits Convention Center, New York (800-331-5706) 21-23 Marketers’ Creativity Camp, Hilton Scottsdale Resort & Villas, Scottsdale, Ariz. (888/670-8200) 26-27 Kid Power Canada, Sheraton Centre, Toronto (800/882-8684) July 11-12 eKid Power, Hotel Intercontinental, Chicago (800/882-8684) […]

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Selling to Kids

What Kids Buy

What Kids Buy Three Web sites that offer, in effect, an online mall for kids make great sources of the stuff kids crave. Here are the top-ten daily best sellers for last Thursday on RocketCash: 1. Star Wars Episode 1: The Phantom Menace products, from beyond.com 2. Ricky Martin: Ricky Martin, from amazon.com 3. Katrina […]

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Selling to Kids

Best E-sellers

Best E-sellers Last week, cards, cosmetics and clothes were among those products that rang up the most sales on virtual cash registers at RocketCash, a Web site that lets kids buy online from accounts set up by parents. 1. Pokemon Jungle Booster Trading Cards: www.kbkids 2. Eastpak Disc-connect: www.ebags 3. Continuous Wear No-touch-up Foundation: www. […]

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Selling to Kids

Aspiration, Athletes Win the Game for Kids Foot Locker

Aspiration, Athletes Win the Game for Kids Foot Locker The Case Kids Foot Locker, an extension of the grownup shoe chain selling exclusively to pint-sized athletes, was experiencing pint-sized sales. A print advertising campaign tanked in 1998, and while the company was increasing the number of locations, sales were stagnant. Kids Foot Locker turned to […]