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Selling to Kids

Agency News

Agency News Griffin Bacal Faces Staff Cuts After losing its huge account with Hasbro’s toy and games divisions earlier this month, staff cuts are in the works at Griffin Bacal. DDB Worldwide, which owns Griffin Bacal, will lay off about a third of the agency’s employees between now and March 31, says Pat Sloan, SVP […]

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Selling to Kids

Kudos to Bazos

Kudos to Bazos Jill Bazos, formerly a group account director for Griffin Bacal, is assuming command at Kid Think Inc., Griffin Bacal’s kid consulting business. Bazos will report directly to agency president Paul Kurnit. Her new position will include bolstering strategy and product development and overseeing project management for new clients. Paul Kurnit 212/415-2900 COPYRIGHT […]

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Selling to Kids

CD-ROM Co. Looks for Book, Film Deals

Reverse Engineering: CD-ROM Co. Looks for Book, Film Deals NEW YORK – Gizmo Gypsies, a Santa Clara-Calif.-based interactive entertainment company, is doing it all in reverse. Its strategy illustrates how critical licensing has become for kids entertainment properties. Ordinarily, companies publish books or develop TV shows or films and subsequently look for licensing deals to […]

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Selling to Kids

Web Browser

Web Browser It’s easy enough to find Web sites where you can reach teen girls with your advertising. But if you’re seeking the elusive teen boy, good luck, says a new report from Jupiter Communications. The big players in the teen market (Seventeen.com, Alloy, Delias) cater primarily to girls, while teen boys remain a largely […]

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Selling to Kids

A Look at Teen Lifestyles from the Inside

Teens Tell All: A Look at Teen Lifestyles from the Inside Chicago – No one really knows marketing to kids the way kids do. At the Teen Power conference last month, a panel of teens from Doyle Research reported on their lifestyles, buying habits and pet peeves about advertising. The older teens rolled their eyes […]

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Selling to Kids

Brand Bonds With Wacky Cereal Box Toys

Brand Bonds With Wacky Cereal Box Toys Most of us remember digging through a cereal box, in search of buried treasure when we were kids. Maybe we were looking for a secret decoder ring or a glow-in-the- dark magic trick. Whatever it was, we had seen the TV tag or heard the radio spot and […]

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Selling to Kids

Kids News Monitor Toys

Kids News Monitor Toys Hasbro’s Happy About Star Wars, More Hasbro reported revenue growth of 53% last Thursday in its second quarter results, according to sister publication mmWire. The results were driven by “Star Wars” products, as well as Furby toys from Tiger Electronics and Hasbro Interactive games. The results bested Wall Street estimates by […]

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Selling to Kids

Kids Can’t Keep a Secret

Kids Can’t Keep a Secret – Online Two-thirds of kids are willing to dish on spending habits and other personal info in return for a free gift online. That’s the finding of a new survey from the Annenberg Public Policy Center in Washington. The survey shows two out of three kids 10 to 17 are […]

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Selling to Kids

A Day in the Sun for L’Oreal, Mad Science

A Day in the Sun for L’Oreal, Mad Science Kids’ marketers have been known to break marketing rules. But a partnership between L’Oreal and Mad Science, a science entertainment provider, ignores them altogether. Their in-school campaign is more science class than selling. L’Oreal suspected its sunscreen brand, Ombrelle, could be more successful if there were […]

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Selling to Kids

I Want to be Like Mike Kids Respond to Food and Beverage Marketing Efforts

MarketResearch: I Want to be Like Mike Kids Respond to Food and Beverage Marketing Efforts If kids had their way, they’d drink what Michael Jordan drinks (Gatorade), eat out at Ronald McDonald’s [MCD] place and wake up to a bowl full of General Mills’ [GIS] Lucky Charms cereal. They respond to advertisers who talk to […]