State of the Industry: The Crowded World of Kids Licensing
Creating a new toy without the brand power of the “Rugrats,” the WWF or some o…
Category: Selling to Kids
A Quantitative Look at the Best Brands
Successful licensing programs depend on the strength of the brands behind them. But measuring bran…
NewsMonitor: Ages 4to18 Toys
Toys “R” Us Buys Imaginarium Toyrus.com Names CEO
With the acquisition of Imaginarium Toy Centers, In…
CaseStudy: Ages 13 to 19 News Team Gives Teen Voice to Teen People
Teens know what’s, like, totally kewl, and if you want the dudes to ha…
Animal Rights According to Teens
Teen girls feel strongly about animal rights, but they also feel strongly about their right to style, ac…
MarketResearch: I Want to be Like Mike Kids Respond to Food and Beverage Marketing Efforts
If kids had their way, they’d drink what Micha…
Brand Bonds With Wacky Cereal Box Toys
Most of us remember digging through a cereal box, in search of buried treasure when we were kids.<…
Ages 6-12 CaseStudy Kid-hatched Basketball Scores Three-Pointer
Hands-on Basketball, dreamed up by Christopher Haas for his elementary sc…
Hasbro Interactive Looks To Get in on the X-citement
We’re betting a new video game console is going to be high on a lot of kids’ wish li…
Why Uniforms Fit Kids’ Brains
Schools that have adopted student uniforms say they work. Long Beach Unified School District has made chang…