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SAM Advanced Management Journal

Virtual venturing and entry barriers: Redefining the strategic landscape

Virtual venturing and entry barriers: Redefining the strategic landscape William M. Fitzpatrick Introduction Firms wishing to enter markets dominated by established firms frequently must overcome a variety of competitive barriers including economies of scale, capital requirements, access to distribution channels, product differentiation, switching costs, cost disadvantages independent of scale, and government policy (Porter, 1980). These […]