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Journal of Broadcasting & Electronic Media

an attitudinal profile of U.S. television journalists

Gatekeeping international news: an attitudinal profile of U.S. television journalists Hun Shik Kim In the twenty-first century, peoples and cultures are being drawn closer together in a world of sophisticated communication networks. Yet, television news continues to emphasize local and national events, often at the expense of international news coverage. As noted by Gans (1979) […]

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Journal of Broadcasting & Electronic Media

Women On Screen and Behind the Scenes in the 1995-96 Television Season

Making a Difference in Prime Time: Women On Screen and Behind the Scenes in the 1995-96 Television Season Martha M. Lauzen Every evening, prime-time television provides its audience with constructed realities. These realities are products of multiple formative forces, including advertisers’ moral and economic sensibilities, network politics, and the creative community’s values and egos. This […]

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Journal of Broadcasting & Electronic Media

The hidden history of product placement

The hidden history of product placement Jay Newell It took a movie about a child-sized alien lost on Earth to place the advertising practice of product placement into the public consciousness. In E.T. the Extra-Terrestrial (Kennedy & Spielberg, 1982) the alien followed a trail of Hershey’s Reese’s Pieces to his new home. The movie was […]

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Journal of Broadcasting & Electronic Media

traveling an unorthodox path to mass communication discovery

William Stephenson: traveling an unorthodox path to mass communication discovery Stuart L. Esrock William Stephenson came to the University of Missouri School of Journalism as a distinguished professor in 1958. But at first glance, some mass communication researchers might have asked, why? Physicist and psychologist, methodologist and theorist, Stephenson was a brilliant researcher with incredible […]

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Journal of Broadcasting & Electronic Media

Television viewing, perceived similarity, and adolescents’ expectations of a romantic partner

Television viewing, perceived similarity, and adolescents’ expectations of a romantic partner Steven Eggermont This study aimed to explore the relationships between overall and romantically themed television viewing and adolescents’ expectations of a romantic partner. A sample of 428 15- and 16-year-olds from Belgium rated the importance of physical attractiveness and a pleasant personality in a […]

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Journal of Broadcasting & Electronic Media

do safe sex messages matter?

Sexual intercourse on television: do safe sex messages matter? Kirstie M. Farrar The establishment of sexual relationships and a sexual identity is a central developmental task for late adolescents and emerging adults (Arnett, 2000). In fact, research indicates that sexually risky behavior peaks not during adolescence but during the ages of 18 to 25 (Arnett, […]

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Journal of Broadcasting & Electronic Media

Third-person effect, gender, and pornography on the internet

Third-person effect, gender, and pornography on the internet Ven-hwei Lo The rapid, worldwide growth of the Internet leads to unprecedented opportunities in applications in business, communication, education, and entertainment (Hagel & Armstrong, 1997; Johnson, 1997; Schawrtz, 1997; Tapscott, Lowy, & Ticoll, 1998). Commercial interests act as a driving force behind these applications, but one of […]

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Journal of Broadcasting & Electronic Media

Female news professionals in local and national broadcast news during the buildup to the Iraq War

Female news professionals in local and national broadcast news during the buildup to the Iraq War Cory L. Armstrong The years of 2004 and 2005 brought major changes to the network television news landscape. Longtime NBC news anchor Tom Brokaw gave way to Brian Williams, ABC’s Peter Jennings succumbed to lung cancer, and CBS newsman […]

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Journal of Broadcasting & Electronic Media

the DuMont network and American television

Forgotten no longer: the DuMont network and American television Michele Hilmes Weinstein, D. (2004). The forgotten network: DuMont and the birth of American television. Philadelphia: Temple University Press. 220 pages. There is some irony in the fact that the very first scholarly history devoted to a single national broadcasting network in the United States should […]

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Journal of Broadcasting & Electronic Media

uses and gratifications and the formation of news habits among college students in an internet environment

Getting hooked on news: uses and gratifications and the formation of news habits among college students in an internet environment Arvind Diddi The question of how people select among media news sources has long been of interest to both political scientists (Althaus & Tewksbury, 2000; McLeod, Scheufele, & Moy, 1999; Moy, Pfau, & Kahlor, 1999; […]