Journal of Broadcasting & Electronic Media Archives

The Loyal Viewer? Patterns of Repeat Viewing in Germany
Camille Zubayr
The extent of audience overlap between subsequent episodes o…

The World Wide Web as a Functional Alternative to Television
Douglas A. Ferguson
1997 was the year that viewing television and navi…

Making a Difference in Prime Time: Women On Screen and Behind the Scenes in the 1995-96 Television Season
Martha M. Lauzen
Every ev…

The hidden history of product placement
Jay Newell
It took a movie about a child-sized alien lost on Earth to place the advertising…

Sexual intercourse on television: do safe sex messages matter?
Kirstie M. Farrar
The establishment of sexual relationships and a se…

Gatekeeping international news: an attitudinal profile of U.S. television journalists
Hun Shik Kim
In the twenty-first century, peo…

Female news professionals in local and national broadcast news during the buildup to the Iraq War
Cory L. Armstrong
The years of 20…

Television viewing, perceived similarity, and adolescents’ expectations of a romantic partner
Steven Eggermont
This study aimed to …

William Stephenson: traveling an unorthodox path to mass communication discovery
Stuart L. Esrock
William Stephenson came to the Un…

Making news memorable: applying theory to the production of local television news
Annie Lang
An increasing number of studies have d…