Folio: The Magazine for Magazine Management Archives

The interview: giving to get – story interviews
John Campbell
You don’t have to tip your hand, but dropping a little inside informat…

Sassy takes on the Moral Majority; protests lead to ad pullouts, but Sassy doesn’t flinch
Paul Frichtl
Sassy takes on the Moral Majo…

Hearst test puts ads second – testing of new publication by Hearst Corp.’s Hearst Magazine Div
Lambeth Hochwald
After two newsstand …

8 steps to close more sales; knowing the basic structure of a successful sales call will put you on the road to profitable sales
Helen Ber…

LPI changes stance in same-sex harassment case – Liberation Publications Inc
Liberation Publications Inc., publishers of The Advocate, a g…

Media Horizons sets new course; as principal shareholder, Newman sells titles to buy new ones – Philip Newman
Michael Garry
Media Ho…

Workplace warrior – labor lawyer Jeffrey Bernbach
Lorne Manly
Labor lawyer Jeffrey Bernbach suddenly is very busy in the magazine in…

List rentals nose-dive as mailing costs leap; though list prices remain high, some say it’s a good time to negotiate
Michael Garry
L…

Business south of the border – launching of Mexico Business Journal by Gulf Breeze Associates
Lori Marden
With the creation and laun…

You’re nowhere without software
Joseph E. Daniel
When I first started Buzzworm, I was amazed at how quickly the magazine grew in com…