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Folio: The Magazine for Magazine Management

The Magazine for Magazine Management: Moving Upstream

Moving Upstream Byline: Critique by Jeanette Hodge Abbink, creative director, Dwell MAG STATS Field & Stream Company: Time4 Media Editor: Sid Evans Group publisher: Thomas M. Ott Art director: Todd Albertson Mission: To better showcase editorial that is smart, compelling, original, and contemporary The new design of Field & Steam is bolder and more dynamic, […]

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Folio: The Magazine for Magazine Management

The Magazine for Magazine Management: Ad Losses Cut Deep Through Industry

Ad Losses Cut Deep Through Industry – Brief Article Cindy Gillis Despite a few bright spots, second-quarter sales dash early-recovery hopes across consumer and b-to-b sectors. Consumer publishers brace for possible double-digit decline. For those who withstood the first quarter’s lackluster advertising performance with a smidgen of last year’s intoxicating optimism intact, second-quarter results could […]

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Folio: The Magazine for Magazine Management

The Magazine for Magazine Management: Apple enters the online world – Apple Computer Inc

Apple enters the online world – Apple Computer Inc – The Electronic Magazine Mikkel Aaland At San Francisco’s MacWorld Expo last month, Apple Computer announced it would soon join existing services such as CompuServe, America Online and Prodigy in offering a consumer-oriented online service. According to Apple, more than 70 publishers and other information providers […]

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Folio: The Magazine for Magazine Management

The Magazine for Magazine Management: Desktop training: getting the right mix

Desktop training: getting the right mix Howard Cohen You can lead a horse to water, but you can’t make him water-ski. That’s how we sometimes describe the training issues associated with a transition to desktop publishing. After making multi-thousand-dollar commitments to desktop publishing hardware and software, some publishers are failing to carry that investment to […]

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Folio: The Magazine for Magazine Management

The Magazine for Magazine Management: Easy Computing

Easy Computing Launched in July by Ziff-Davis’ PC Magazine, Easy Computing is an “all-in-one guide” to buying and setting up PCs, hardware, peripherals and software. Its mission is to test and review products for those who want to take advantage of computers in their daily lives, but who don’t have the time to read the […]

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Folio: The Magazine for Magazine Management

The Magazine for Magazine Management: David B. Egan – appointed publisher of Byte magazine

David B. Egan – appointed publisher of Byte magazine – Brief Article David B. Egan to vp and publisher, Byte, from associate publisher and vp, sales and marketing. COPYRIGHT 1994 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. COPYRIGHT 2004 Gale Group

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Folio: The Magazine for Magazine Management

The Magazine for Magazine Management: Alternate routes to single-copy sales

Alternate routes to single-copy sales Diane Reese Alternate routes to single-copy sales Wooden Boat–a quintessential special interest title–sells 50,000 copies per issue on the newsstand. It handles all its U.S. single-copy distribution in-house, going directly to wholesalers and retailers and bypassing the national distributor. Explains circulation director Lynne Blair, “We got involved in the newsstand […]

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Folio: The Magazine for Magazine Management

The Magazine for Magazine Management: The ‘Standard’ Career Choices

The ‘Standard’ Career Choices – new food magazine called “Chow” Byline: Susan Thea Posnock Recalling the waning days of The (we’re tempted to call it “legendary”) Industry Standard, editor Jane Goldman describes a conversation she had with Amy Bernstein, who was executive editor: “We were at the tail end of The Standard’s life and thinking […]

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Folio: The Magazine for Magazine Management

The Magazine for Magazine Management: Not so straight news

Not so straight news – gay/lesbian publication The Advocate Cris Beam After 30 years in publishing’ The Advocate is going back to its roots. What began as a mimeographed newsletter in 1967, “The Advocate” grew into a full-fledged gay and lesbian news-magazine shaping everything from Stonewall to Act Up over the years. But the biweekly […]

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Folio: The Magazine for Magazine Management

The Magazine for Magazine Management: Custom e-publishing: 10 questions; few publishers have successfully transformed this new media into solid revenue streams

Custom e-publishing: 10 questions; few publishers have successfully transformed this new media into solid revenue streams – Folio: Special Sourcebook Issue 1998 Jennifer Sucov Custom publishing is undergoing an identity crisis. As online and print publishing dovetail, custom publishers are increasingly asking themselves, “Who am I, and what business am I in?” Rex Hammock, president […]