Diaper dilemma.(Procter & Gamble Co. diaper foreign market)(Brief Article) Successful domestic products sometimes fail to sell in foreign markets unless they have been modified to meet local needs. Procter & Gamble, for example, initially encountered serious problems with the Japanese nappy market. After years of research, the company finally uncovered the problem: Japanese parents change […]
Category: European Business Forum
The democratisation of luxury: the Boucicauts and the Bon Marche; After 150 years, the department store concept is still going strong thanks to a husband and wife team who pioneered the ‘retail experience’–a philosophy of customer service, quality and fair pricing for all.(EBF HISTORY LESSON) Witzel, Morgen Bon Marche, the world’s first department store, was […]
Languagea critical business issue in the internet age Jonathan Sage ‘For the foreseeable future, the wired world will speak our tongue, or, at least, that of its American masters … The net advances the global power of the language more ruthlessly than the British empire ever could, and the obvious effect of this will be […]