Hills signs with new ad agency – Hills Department Stores Inc., discount store chain Hills Signs With New Ad Agency Eyes Creative, Fresh Look For TV Ad Campaign CANTON, Mass.–Hills has hired a new advertising agency to create a fresh, new look for its broadcast advertising. The 212-store discounter signed on with the Cliff Freeman […]
Category: Discount Store News
Discounters gain more ground in H&BC – health and beauty care products – The DSN Productivity Report One Source is the name of a specialty nutritional supplement store being tested within Wal-Mart stores in Bedford, Texas, and St. Louis. Both units were opened this year to further capitalize on several years of dramatic nutritional supplement […]
Re-imaging with RTA – ready-to-assemble furniture – RTA furniture Discount stores are by no means oblivious to consumers’ recent fixation on the home. Venture, the latest discount store to announce a re-imaging program, told DSN that casual furniture has become an increasingly important part of its mix and will play a major role as it […]
New HomePlace format sets sights on lower prices, category lead Mike Duff MARROW, GA. — By combining the best of its two concepts into a fresh prototype, HomePlace of America intends to differentiate itself from the competition and position its retooled stores to appeal to a broader range of consumers. At the time that the […]
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Office Club adds new services
Office Club adds new services Pete Hisey Office Club Adds New Services Superstore Looks for Ways to Increase Consumer Traffic CONCORD, Calif. — Want to buy a car, cheap? Or find out how quickly your hot new customer pays bills? Or just get your tax refund a little quicker? Office Club is hoping its customers […]
Power mowers show promise as emissions standards wane Despite the well-publicized drought in Texas, outdoor power equipment posted solid results for the model year ended August. Overall, the country experienced a wet, early spring that boosted mower sales, said John Liskey, marketing technician for the Outdoor Power Equipment Institute, Alexandria, Va. The U.S. economy is […]
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The On-Line Category Killer
The On-Line Category Killer Robert Scally In Internet commerce, getting there first means a lot. Launched on the World Wide Web Oct. 1, 1997, privately held eToys managed to stake the claim as the first Web-based toy retailer offering a wide selection of merchandise that couldn’t be found in any one brick-and-mortar toy store. eToys […]
Mass turns to private labels as ceiling fan sales lose wind – Brief Article Debbie Howell Ceiling fans aren’t making any waves at retail these days, with sales flat for the past several years and innovation restricted to higher-end fans available at home centers and lighting showrooms. Mass merchants treat the category primarily as a […]
Stalking the footwear shopper – discount stores marketing shoes – AM Discounters would like to lure their apparel customers across the aisle into shoes. Capturing those shoppers is the key to building greater footwear volume. Discounters are trying to woo shoppers with more fashionable merchandise, better fixturing and a variety of upscale in-store tactics. “The […]
Intimate emphasis on fashion – discount houses, retail trade marketing of lingerie – Apparel “We’re getting new things everyday; it’s like running a sportswear business,” said Steve Klein, vp, Burlen. As the licensee for Bonjour intimate apparel, Klein sees a greater fashion emphasis in the intimate apparel category. Manufacturers and retailers alike view the intimate […]