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Communication World

Important awakening

Important awakening Robert Dilenschneider In a challenged and diverse world, Norm Leaper’s review of The Elements of International English Style [“Bookmark,” CW,, July-August 2005] is an important awakening. A great piece, for sure. Robert Dilenschneider, New York City COPYRIGHT 2005 International Association of Business Communicators COPYRIGHT 2005 Gale Group

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Communication World

The ‘curly blond-haired boy’ now has a ‘thick head of gray hair.’

The ‘curly blond-haired boy’ now has a ‘thick head of gray hair.’ – proper word usage Alden Wood By way of salutatory, one asks for your observations concerning this sentence plucked from a Boston, Mass., daily paper: “Brian Callery, a 49-year-old Canton man with a thick head of gray hair, knows that golf course employees […]

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Communication World

more than just clippings, PR research and evaluation provide insight into whether your message is received and understood

Understanding media analysis: more than just clippings, PR research and evaluation provide insight into whether your message is received and understood Carolyne Van Der Meer Through his extensive work on the media and its far-reaching effects, the Canadian critical thinker Marshall McLuhan changed the way society views the media by making us understand its ultimate […]

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Communication World

is staying on message—regardless of the questions asked—in line with PR codes of ethics?

The ethics of not answering: is staying on message—regardless of the questions asked—in line with PR codes of ethics? Eric Bergman I was surfing the Internet recently when I came across an interesting article in the January-February 2004 issue of the Columbia, Journalism Review. Under the headline ‘Answer the &$%=* Question!” author Trudy Lieberman outlines […]

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Communication World

How to choose a designer

How to choose a designer – communications programs design Cliff McGoon We talked to past Gold Quill award winners to discover what role design plays in their approach to producing award-winning communication projects. How do they select designers? How do they work with them? What are their secrets? If there’s a single thing former Gold […]

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Communication World

A conversation with Ephraim Cohen

A conversation with Ephraim Cohen What historical figure do you most identify with and why? I would have to say that I identify with U.S. President Harry S Truman. He was always underestimated, he was focused on the bottom line, and he tried not to care too much about what others thought of him. He […]

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Communication World

Getting SMART – Strategic, Measurable, Reasonable and Targeted communication process at Miles Inc

Getting SMART – Strategic, Measurable, Reasonable and Targeted communication process at Miles Inc – Spectrum Angela J. Carter How smart are you in the communication process? Is your communication plan Strategic, Measurable, Reasonable and Targeted (SMART)? When the communication team at Miles Inc. faced some major changes a few years ago, Elliot Schreiber, senior vice-president, […]

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Communication World

AIDS and doctors: managing a communication crisis

AIDS and doctors: managing a communication crisis – includes related articles Susan Keast Jessie AIDS AND DOCTORS: managing a communication crisis Thousands of scientists from around the world gathered in Florence, Italy, June 17-21, for the 1991 International Conference on AIDS. They made gloomy predictions that by 1995, 15 million people will be infected with […]

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Communication World

The light touch … how to use humor for business success

The light touch … how to use humor for business success Malcolm Kushner The Light Touch I sometimes begin a speech with these lines: “Six years ago I practiced law with an international corporate law firm in San Francisco. Today I’m a humor consultant. Now whether or not you think the world needs a humor […]

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Communication World

How do blogs measure up? Forget reach and frequency. Success in today’s marketplace is measured not by how broad your reach is but by how deep your network is

How do blogs measure up? Forget reach and frequency. Success in today’s marketplace is measured not by how broad your reach is but by how deep your network is Katie Delahaye Paine Just mention the word blog and watch the fear that spreads across many people’s faces. But relax–this article isn’t about blogs; it’s about […]