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Communication World

Cutting-edge companies use integrated marketing communication

Cutting-edge companies use integrated marketing communication Cliff McGoon Have you ever responded by phone to a company’s earnest plea on television imploring how it can’t wait to have you as a valued customer, only to be shuffled to a disaffected employee who seems genuinely bored with helping you? Well, if you’ve had such an experience–and […]

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Communication World

Accreditation Process Adds Ethics Component – corporate communications

Accreditation Process Adds Ethics Component – corporate communications – Brief Article Eric Bergman I ABC’s international accreditation council is adding a small step to the accreditation process to help ABC candidates improve their understanding of how the association’s Code of Ethics can be applied to practical situations. Effective immediately, accreditation candidates will be requited to […]

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Communication World

at the 2007 International Conference, communication and community take center stage

Focusing on the future: at the 2007 International Conference, communication and community take center stage Sue Khodarahmi What does the future hold for the communication profession? That was the key question that speakers and attenders tried to answer at the 2007 IABC International Conference in June. More than 1,100 people from 41 countries met in […]

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Communication World

Anticipation: key to crisis management

Anticipation: key to crisis management Frank Wylie Let us also consider the social climate in which we live and work. Many regard this as the second era of “The Public Be Damned,” the golden age of the “robber barons,” and it is increasingly difficult to establish credibility in such an alienated and antagonistic society. But, […]

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Communication World

Leap over the barriers of internal communication

Leap over the barriers of internal communication Tom Geddie A professional colleague told me this story, and swore that it was true: He works for a good company, one that’s a pillar of his community. A good place to work, and a good neighbor. But the company was, and still is, faced with the not-so-welcome […]

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Communication World

best practices and insider tips for getting your message to your audience

E-mail communication: best practices and insider tips for getting your message to your audience John Heineman Part one of this two-part series [October/November 2002] examined legal, operational and technical issues that communication professionals must address when launching and campaigns. Part two takes a closer look at the creative ‘and tactical side of e-mail communication campaign […]

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Communication World

Employees Online the productivity issue

Employees Online the productivity issue Shel Holtz employees have no expectation of privacy when they use their employers’ online resources, and communicators often are charged with letting employees know it. After all, somebody has to convey the organization’s policies restricting access and limiting individual privacy; some communicators are even asked to develop the policies. Yet […]

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Communication World

at First National Bank, an education program changes employees’ perceptions of customer service and provides career opportunities

Banking on knowledge: at First National Bank, an education program changes employees’ perceptions of customer service and provides career opportunities Pietie Mackenzie In 2005, First National Bank (FNB) presented its vision to improve the quality of its customer service and to become the No. 1 bank in South Africa within three years. To make this […]

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Communication World

Beware these job-hunting mistakes

Beware these job-hunting mistakes – includes related article Julie McLean Knight If you’re like me, you don’t worry much about developing an aggressive self-marketing plan. You’re too busy doing your job, working late hours night after night, your face buried in software manuals the size of “War and Peace,” so you can win awards for […]

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Communication World

IABC to launch market research project – iabc update

IABC to launch market research project – iabc update – Brief Article Responding to initiatives outlined by the IABC executive board in its new strategic plan, IABC, in cooperation with the IABC Research Foundation and Mercer Human Resource Consulting, is undertaking a market research project in early 2004 to identify and understand the current and […]