Marketers Share Testing Ideas
Mila D’Antonio
Here’s a round-up of testing ideas from three publishers with large international circ…
Category: Circulation Management
The Mag Tag
Debra Judge Silber
When WHO you are is WHERE you are
Knowing the right name will get you in the door. An old con…
2003 Systems Report
Byline: MARYBETH LUCZAK
CM’s annual in-house fulfillment systems report has found that the 15 suppliers repres…
Email Subject-Line Testing: Cheap Renewal Response-Booster For Some B-To-B’s
Lesson #1 in email renewals: Get the message opened.
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Overall Circ Decline Accelerates
Byline: BAIRD DAVIS
As we reported here earlier this year, the second half of 2001 marked the end…
PEOPLE
Steve Parr has been named president of EMAP USA.. Julie Krumholz has been named VP, marketing and Mark Updegrove U.S. publisher of…
Creating A Super-Charged Operation
Brenda Stuthard
Every in-house fulfillment operation can and should be improved on an ongoing ba…
Colbert Leaves National Geographic
Byline: BARBARA LOVE
Kitty Carroll Colbert has left her post as vice president-consumer marketi…
Creative On Commission – direct mail budgeting
Looking for ways to stretch a tiny direct mail budget? Try exploring new types of performa…
Environmentalists Push Publishers on Paper Waste
The Paper Project, a nonprofit joint effort of the Independent Press Association, Conser…
