Do Agents Have “Right” to Market Customer Lists? Byline: Marybeth Luczak Do sub agents have an automatic “right” to market lists of subscribers generated through their companies? This old but still unsettled issue came to the fore again recently. Independent sub agent Magazine Subscribers Network of America (MSNA), also known as Magazine Subscribers of America […]
Category: Circulation Management
Report Reveals How Circ Fares in Overall B-to-B Magazine Web Performance Byline: Barbara Love Although Web sites are of increasing importance to business-to-business magazine circulators trying to take greater advantage of the online medium to secure subscriptions, conduct customer service, charge for content or sell other ancillary products, only about one-eighth of subscription income for […]
Are Circ Managers’ Gains Circ Directors’ Losses? Byline: Karlene Lukovitz Circulation managers responding to last year’s Circulation Salary Survey reported large drops in compensation in 2001, compared to 2000’s survey sample. B-to-B circ managers’ average was 6 percent lower than 2000’s, and consumer circ managers’ was a startling 18 percent lower. Top B-to-B circulation executives […]
9th ANNUAL CIRCULATION EXCELLENCE AWARD WINNERS 2004 JUDGES Consumer Susan Allyn Consumer Marketing Director E-Map Metro Jim Borth Senior Vice President Sporting News Magazine Nicole Bowman Formerly, Consumer Marketing Director for Gruner + Jahr USA Business-to-Business Barry Green Vice President, Circulation Hearst Business Media Maurice Persiani Vice President – Business Services McGraw-Hill Joanne Wheatley Vice […]
Amos Automotive Revs Up With Four Unusual Self-Mailers Amos Hobby Publishing recently mailed unusual self-mailers to its five hobbyist titles – Cars & Parts, Muscle Car, Corvette Enthusiast, Mustang Enthusiast and Pontiac Enthusiast. With colorful 8 x 11-inch backboards, the promotions are reminiscent of poster postcards, except the reply forms are joined at the bottom […]
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BEEN THERE: Celeste Perron
BEEN THERE: Celeste Perron senior editor, Cosmo The pay is peanuts, your desk–if you have one–is puny, and your closest relationship may be with the fax machine. No wonder it’s tempting to just skip the whole editorial assistant gig. But don’t, advises Celeste Perron, who worked as editorial assistant and associate editor at Hearst for […]
Postcards From The Edge…And Other Freemium Ideas – periodical publishing industry marketing – Brief Article Is your magazine really something to write home about? The Atlantic Monthly recently rolled out a new acquisition control package that includes five regulation-size, mailable postcards, each featuring a recent AM cover. The new package, created by Boston-based Riccelli Direct, […]
New York University’s Master of Science in Direct Marketing Communications New York University’s Master of Science in Direct Marketing Communications has endowed a scholarship program in honor of the late Richard V. Benson, honoring his contributions to the direct marketing industry. One recipient will receive the primary scholarship toward a master’s in direct marketing each […]
Web co-registration partnerships: Do’s and Dont’s – Idea Bank Web browsers who sign up to become a member of American-Greetings.com, for a chance to win a sweepstakes on iWon.com, or to download Web site construction tools at Bravenet.com, might find themselves ordering a subscription, too. Readers Digest Association and Time Inc. are among the publishers […]
Software of the Month Club Masterfile * Software of the Month Club Masterfile (139,986 names, $100/M) Family-oriented members purchase software programs in various children’s categories and purchase software from major publishers. Selects by state, SCF, zip, educational software, telemarketing, computer type, business address, children’s age, gender and key coding. COPYRIGHT 2001 Copyright by Media Central […]