Category: Circulation Management

Non-Standard-Size And Heaviertitles Could Eventually See Higher Postal Rates Barbara Love Publications with smaller circulations and limited ability to qualify for work-sharing discounts are bracing for the likelihood of larger-than-average postal hikes after the next rate case. Meanwhile, the U.S. Postal Service is conducting studies to determine whether higher rates will at some point also […]

PEOPLE Alison Papier has ended her 16-year career with the Economist, resigning as head of circulation at the beginning of this month…Veteran circulation expert Dale A. Steiger died on Jan. 1 at age 75. Steiger, who worked for many years for Look magazine and later founded his own company, drew high marks from his peers…Jim […]

Conde Nast, Hearst Partnering to Form New Marketing, Distribution Organization – joint venture between publishers – Brief Article At press time, The Conde Nast Publications, Inc. and Hearst Magazines had agreed in principle to form a new single-copy sales, marketing and distribution company. The publishers declined to comment until a deal was finalized. The partnership, […]

Cost-Effective B-To-B Telemarketing: Prioritize Your Lists For B-to-B titles, telemarketing can be a powerful competitive weapon for ensuring coverage of key companies and key people in a given market. Telemarketers can be instructed to go after the 10 or 15 most influential executives at a large company, for example – the folks who are most […]

11 Powerful DataBase Applications Patrick E. Kenny How can you cost justify that marketing database you’re dying to build? Here’s a look at nearly a dozen ways that magazine publishers are using databases now to generate circulation, ancillary and list revenue and to reduce promotion costs–plus a look at some hot, new Net applications under […]

FTC: Magazines rank ninth among fraud complaints – Udates Magazines and buyers’ clubs have the dubious distinction of ranking ninth among the top 10 consumer fraud complaints. The Federal Trade Commission, which released a “Top 10” fraud complaint list for the first time in January, reported that magazines and buyers’ clubs accounted for 3 percent […]

Suppliers By Category ALTERNATE MEDIA/CO-OP MAILING PACKAGES LEON HENRY, INC. 455 Central Ave., Scarsdale NY 10583 Contact: Gail Henry, 914-723-3176; Fax: 914-723-0205 Email: lh@leonhenryinc.com Web site: www.leonhenryinc.com Main category listing: List/Brokers Also see: Alternate Media/Co-op Mailing Packages; Alternate Media/Package Inserts/FSIs LH MANAGEMENT DIVISION/LEON HENRY, INC. 455 Central Ave., Scarsdale NY 10583 Contact: Debra Goldstein, 914-723-3176; […]

Defining Our Standards – Brief Article It goes without saying that when business conditions shift radically within a short time frame, as they have in magazine publishing, those who lead our companies are faced with re-evaluting and making hard decisons about the value of our current practices. What seems less obvious, at least these days, […]

Jump-Starting Your Database Leonard Weed The prospect of building a database can be daunting for the uninitiated (or even the initiated). Here’s some practical advice for putting your best foot forward as you define your needs and begin the process of finding the right system and vendor partner. AS EACH YEAR GOES BY, more and […]

Horah Direct – Direct Mail – Lettershops 49 W. 37th Street New York, NY 10018 Phone: (212) 921-4521 Fax: (212) 921-483 Email: russ@horah.com Website: www.horahdirect.com Horah Direct a full service direct marketing agency specializing in acquisition and renewal efforts for the publishing industry. Leading paid and controlled circulation publications are currently using Horah’s creative for […]