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Business Horizons

Sex and decency issues in advertising: general and international dimensions

Sex and decency issues in advertising: general and international dimensions J.J. Boddewyn De gustibus et coloribus non disputandum–one should not argue about tastes and colors. This medieval proverb is often cited concerning the futility of discussing subjective issues. However, in the case of “sex and decency in advertising,” it seems that the discussion will go […]

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JIT savings – myth or reality?

JIT savings – myth or reality? – just-in-time management Jitendra Chhikara The just-in-time management philosophy is not new to manufacturers. Though it was initially developed and justified on cost reduction and quality improvement dimensions, managers today have extended its definition to mean the “elimination of waste” in the manufacturing process. This includes any non-value-added activities […]

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New key success factors for China’s growing market

New key success factors for China’s growing market – includes bibliography Yim Yu Wong The life cycle theory applied to China’s booming market says that foreign firms can now set their strategies for the growth stage. When China launched its Economic Reforms and Open Door Policy in 1978, large numbers of foreign investors were immediately […]

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Profiles in executive education: Ken Andrews

Profiles in executive education: Ken Andrews Harper W. Moulton This is the second in a series on executive education “gurus” of the 20th century. The first installment, featured in the January-February 1995 issue, profiled the contributions of Harry Levinson. “My career as a teacher, researcher, and consultant has been focused on the education of practicing […]

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Civil rights and affirmative action: revolution or fine-tuning?

Civil rights and affirmative action: revolution or fine-tuning? Jere W. Morehead Civil Rights and Affirmative Action: Revolution or Fine-Tuning? During the last 18 months, the United States Supreme Court has decided several civil rights and affirmative action cases. Have these Supreme Court decisions revolutionized civil rights laws and affirmative action programs, or have they fine-tuned […]

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Business Horizons

The Borderless World: Power and Strategy in the Interlinked Economy.

The Borderless World: Power and Strategy in the Interlinked Economy. – book reviews A.G. Kefalas The reviewer, A. G. Kefalas, is a professor of management at the University of Georgia, Athens. To T.S. Eliot’s original questions asked more than half a century ago in “The Rock”: Where is the Life we have lost in living? […]

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Marketing science: where’s the beef? – failures in efforts to establish the scientific aspect of marketing theory

Marketing science: where’s the beef? – failures in efforts to establish the scientific aspect of marketing theory – includes bibliography L. McTier Anderson A much debated question since the late 1940s is whether marketing is a science. Most scholars trace the origins of the debate to Paul Converse’s 1945 article, “The Development of the Science […]

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Business Horizons

How to use your time efficiently when writing

How to use your time efficiently when writing – tips on business writing Larry R. Smeltzer I have all the data pulled together. Now it’s just a matter of finding time to get everything down on paper. I have a pretty good idea where I want to go with it. The report probably won’t be […]

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How important is physical collocation to product development success?

How important is physical collocation to product development success? Farshad Rafii Researchers, consultants and corporate executives alike have long agreed: Collocation is one of the critical factors in the successful management of new product development. Tom Allen’s 1977 seminal study of communication patterns in R&D labs inaugurated a now universal view that physical proximity is […]

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Business Horizons

Business education and the AIDS epidemic: responding in the workplace

Business education and the AIDS epidemic: responding in the workplace Alan N. Miller The speedy diffusion of workplace AIDS education programs among American firms and business schools is overdue. Here’s how it can be achieved. “To get the bad customs of a country changed and new ones, though better, introduced, it is necessary first to […]