Measuring the potential of emerging markets: an indexing approach
S. Tamer Cavusgil
Targeting foreign markets? The Overall Market Op…
Category: Business Horizons
Corporate identity: the role of mission statements – includes bibliography
Lance Leuthesser
A mission statement tucked securely into…
The entrepreneurial strategy matrix: a model for new and ongoing ventures
Matthew C. Sonfield
Even for different degrees of risk and…
Do consultants really add value to client firms?
Andrew L. Solomon
Find out whether the money spent on a consulting service really p…
New key success factors for China’s growing market – includes bibliography
Yim Yu Wong
The life cycle theory applied to China’s boo…
Diversification: a broader perspective
John Byrd
Diversification plays an important role not only in the personal investment field …
Relationship marketing: the wheel reinvented?
John V. Petrof
Instead of a brand new philosophy in the marketing field, this may be j…
Japanese Civilization: A Comparative View. – book reviews
George M. Wilson
The reviewer, George M. Wilson, is a professor of history…
Capital structure decisions: what have we learned?
Glen T. Ryen
Were Modigliani and Miller right forty years ago?
The determi…
Great expectations: structuring IT organizations that really deliver – information technology
Robert L. Laud
Your information techno…