Category: Brandweek

Transmeta Explores Ads; Siemens Rings US Effort – Brief Article Todd Wasserman Transmeta, the small fry chip maker, has been one of Silicon Valley’s best-kept secrets. Even with the buzz generated by its hiring of Linux creator Linus Torvalds, little leaked about the mysterious startup. Now it’s time to reverse course. The Santa Clara, Calif. […]

Dot-Bombs – failed dot.com firms – Brief Article This year’s wild dot-com ride screeched to a halt as a plethora of pure plays ran out of gas. The IQ staff looks at some of the more spectacular crashes. What goes up, must come down. Spinnin’ wheel, got to go “round.” Maybe we should’ve listened a […]

McAfee antivirus software Catharine P. Taylor Support@nai.com it’s been two weeks now since I e-mailed you asking for help in updating my McAfee antivirus software and I’m still waiting to hear back. Was it something I said? Or is this just evidence that your owner, Network Associates, is continuing a long tradition among technology companies […]

Solitary Contentment – Statistical Data Included Becky Ebenkamp With a sweeping influence on the consumer market comparable to that of the yuppies in the 1980s, a powerful consumer segment is beginning to step forward–in a killer pair of shoes. In many parts of the world, single women are exercising serious purchasing power and social influence […]

eToys BEST E-COMMERCE EXPERIENCE Sloane Lucas Three out of three Adweek moms surveyed recommended eToys for busy working parents, and with that support–plus expo nentially more kudos from outside sources all year long–eToys was voted IQ’s pick for the Internet’s best e-commerce experience, both for its improvement over brick-and-mortar toy stores and for its being […]

Coke Hits Celeb Button: Music, Sports Stars to Pitch Brands Again – Coca-Cola has deals with Aguilera and Berman – Brief Article Theresa Howard True to its promise to return to the entertainment arena, Coca-Cola has inked deals with pop-star Christina Aguilera for a Coke Classic partnership and sportscaster Chris Berman for its Diet Coke […]

Nabisco Adds Indulgence to Chips Ahoy! – Brief Article Sonia Reyes Cashing in on convenience and portable snacking, Nabisco is adding Mini Chips Ahoy! cookies, while updating the line’s ]ogo and increasing overall cookie ad support by 20%. A national TV spot breaks this week, via FCB, New York, for the new Chocolate Chip and […]

It’s B-A-A-Ack!! – Brief Article Theresa Howard At a time when Pepsi-Cola is flagging a cast of celebrity endorsers joining its “Joy of Cola” brigade, the soft drink maker has been quietly developing a scheme to once again refuel the cola wars, attacking archrival Coca-Cola, and likely other beverages, head-on with the resurrection of its […]

Oh No! SNL’S Mr. Bill Has Returned, This lime in Cautionary Ramada Ads – Saturday Night Live character used in advertisements for Ramada Inn – Brief Article – Statistical Data Included Mike Beirne Ramada is exhuming the beleaguered Mr. Bill from Saturday Night Live fame for a $3 million summer promotion and ads that use […]

Local Flavor Theresa Howard They don’t have the budgets or the doors to get Hollywood’s attention, but some of the best brand management in the fast food business is coming from regional marketers such as Chik-fil-A’s David Salyers (right). Creative thinking is not a requirement for those born into privilege. Six figure incomes and big […]