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St. Paul Pioneer Press – Knight Ridder newspaper

St. Paul Pioneer Press – Knight Ridder newspaper – Brief Article Joel Davis Minnesota The St. Paul Pioneer Press prides itself on what editor and senior vice president Walker Lundy calls “hell-raising journalism,” which he defines as “something someone wishes wouldn’t run, or something that gets reader reaction.” Winner of a 1999 Pulitzer Prize for […]

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Singing the Blue’s

Singing the Blue’s – Blue’s Clues Becky Ebenkamp In each episode of Blue’s Clues, puzzle-solving pup Blue and her human pal Steve engage preschool viewers in a learning activity. Behind the scenes about two years ago, Nickelodeon’s vp of soft goods Gail Stern and her licensing team were embarking on a learning project of their […]

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Hershey’s, First USA Visa Aboard for Bond Set

Hershey’s, First USA Visa Aboard for Bond Set – Brief Article T. L. Stanley MGM Home Entertainment, leveraging the marketing blitz planned for the next James Bond feature film in November, will launch a video and digital video disk collection with cross-promotional partners Hershey’s and First USA Visa. The deals are part of an overall […]

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Michael Kelly THE ATLANTIC MONTHLY – management plans

Michael Kelly THE ATLANTIC MONTHLY – management plans – Brief Article Kristina Feliciano Michael Kelly knows it’s now or never: He needs to make the most of the buzz surrounding the magazine’s recent sale. “With a new ownership that is energetic and committed to spending the resources, you have a natural opportunity to get a […]

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The Urge Merge – trends in interactive advertising agency consolidations

The Urge Merge – trends in interactive advertising agency consolidations Adrienne Mand Interactive agency consolidations are the mania of the moment. At New York-based Rare Medium, staffers are still hearing jokes about air-conditioning. But the laughs aren’t about ventilation systems. Rather, they are about the company being purchased in April for $45 million by ICC […]

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Fishing Web Site Hooks Angler of the Year Brauer – Brief Article

Fishing Web Site Hooks Angler of the Year Brauer – Brief Article – Statistical Data Included TAMPA, FLA.–Online fishing resource eAngler.com signed angler of the year Denny Brauer and his son, professional tournament fisherman Chad Brauer, to a multi-year endorsement deal. Brauer, host of ESPN’s Bass Class with Denny Brauer and deemed top angler by […]

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Miller Time – Dennis Miller

Miller Time – Dennis Miller – Brief Article Jennifer Owens It used to be safe to say that koyaanisqatsi, the Hopi word for “life out of balance,” was something not heard in everyday conversation. But now that comedian Dennis Miller has joined ABC’S Monday Night Football, you’re as likely to hear a reference to koyaanisqatsi […]

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AutoTrader Gears Up for $40M Run, Shifts Into Brand-Sustaining Mode – Autotrader.com

AutoTrader Gears Up for $40M Run, Shifts Into Brand-Sustaining Mode – Autotrader.com – Brief Article Todd Wasserman Online used car dealer AutoTrader.com may have taken a pass on the Super Bowl, but that hasn’t stopped it from handing off a $40 million sports-focused TV buy with emphasis on brand building rather than just driving traffic. […]

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Mountain Dew Pours Out Sponsorship for Gravity Games

Mountain Dew Pours Out Sponsorship for Gravity Games * NEW YORK–Mountain Dew signed as exclusive beverage sponsor of the Gravity Games, an NBC-owned sports and lifestyle property featuring extreme sports that will debut this October and run for the next two years. The three-year deal also ties in with Petersen Publishing, a consumer sports group […]

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Airlines Rethink Identity, Deals As United-US Airways Pact Looms

Airlines Rethink Identity, Deals As United-US Airways Pact Looms – Brief Article Mike Beirne Assume that the United-US Airways merger passes antitrust muster and the respective pilot unions work out their seniority hangups and bless the deal. Or suppose, that either American or Delta airlines, scared by the specter of a competitor controlling a huge […]